Yamini Singh

With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.

Latest Articles By Yamini Singh

5 reasons for every MICE and Wedding planner to attend IMWF 2018, the largest global congregation of its kind

Preparation is in full swing for Inventum Global, the organizers of International Mice and Wedding Forum (IMWF), as a grand global congregation of MICE and Wedding industry professionals prepares to convene at the luxurious Titanic Deluxe Golf Belek hotel on the breathtaking shores of Antalya in Turkey from 28 May – 1 June 2018.

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500+ event service providers convene for 3rd edition of Spotlight Awards 2018 in Jaipur

It is said that partners are the backbone of any event and at the heart of a successful event planner is a team of reliable partners. Spotlight Awards is an initiative of the Event & Entertainment Management Association to recognize these event service providers for their specialized expertise and support at events. This year Spotlight Awards attracted close to 500 event professionals at Jaipur’s Jaigarh Fort as part of EEMA’s annual convention EEMAGINE 2018.

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Wizcraft sweeps 15 awards at EEMAX, EFactor & Communique bag 9 each, plus highlights from EEMAGINE 2018

The city of Jaipur came alive on 6- 8 May 2018 as the events community came together amidst pomp and pageantry for EEMAGINE 2018, India’s largest convention of the events and experiential industry.

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Event professionals rise in the east for EEMA East Conclave 2018

The East chapter of Event and Entertainment Management Association (EEMA) hosted professionals from the event industry for a two day convention in Kolkata- EEMA East Conclave 2018.

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EEMA and IPRS continue debate on persisting copyright law issue

The Event and Entertainment Management Association (EEMA) met with the IPRS board on 29 March 2018 to arrive at some resolution with regard to music copyright laws, a longstanding reason of friction between both parties.

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Marketing Solutions to kick off #BeGood movement with unique festival #ForHer in Delhi


Open Sky Festivals - the festival vertical of Marketing Solutions, an experiential marketing and design agency, to launch the #BeGood movement with one of a kind festival, #ForHer, slated for 17 March at Nehru Park, New Delhi.

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18 February to reveal new EEMA president, Sabbas Joseph defines presidential qualities of successor

After serving two successive terms and four years as president of the Event and Entertainment Management Association (EEMA) the time has come for Sabbas Joseph to pass on the baton. The new president will be revealed on 28 February 2018 once the election process is complete. Meanwhile Joseph defines the ideal candidate through eleven desirable presidential qualities.

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CBFC Head Prasoon Joshi skips Jaipur Literature Festival owing to Padmaawat unrest

Censor board chief Prasoon Joshi decided to pull out of Jaipur Literature Festival after members of the Karni Sena, vehemently opposing the release of film Padmaawat, allegedly threatened to react with violence if he was present at the popular annual literary event.

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Raymond to sponsor 15th Crossword Book Awards 5th year in a row, managed by Wizcraft

After sponsors like Vodafone, The Economist, Principal Mutual Funds and Standard Chartered, the15th Crossword Book Awards would continue to see Raymond group as its title sponsor for the 5th year in a row. The event is being organised on 18 January 2018 at Mumbai's Royal Opera House in association with Kotak Mahindra Bank and is being managed by Wizcraft International.

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Wedding wizards predict India's top 10 wedding trends of 2018

Indian weddings have come a long way over the past few years. With each wedding better than the last, the 'big' and 'fat' is making way for 'small' but 'intricate' and 'luxury' is metamorphosing into an entirely different meaning. Speaking of what's going to be trending this year, ahead we have five experts forecasting the top 10 wedding trends for 2018.

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