Yamini Singh

With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.

Latest Articles By Yamini Singh

Marketing Solutions to kick off #BeGood movement with unique festival #ForHer in Delhi


Open Sky Festivals - the festival vertical of Marketing Solutions, an experiential marketing and design agency, to launch the #BeGood movement with one of a kind festival, #ForHer, slated for 17 March at Nehru Park, New Delhi.

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18 February to reveal new EEMA president, Sabbas Joseph defines presidential qualities of successor

After serving two successive terms and four years as president of the Event and Entertainment Management Association (EEMA) the time has come for Sabbas Joseph to pass on the baton. The new president will be revealed on 28 February 2018 once the election process is complete. Meanwhile Joseph defines the ideal candidate through eleven desirable presidential qualities.

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CBFC Head Prasoon Joshi skips Jaipur Literature Festival owing to Padmaawat unrest

Censor board chief Prasoon Joshi decided to pull out of Jaipur Literature Festival after members of the Karni Sena, vehemently opposing the release of film Padmaawat, allegedly threatened to react with violence if he was present at the popular annual literary event.

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Raymond to sponsor 15th Crossword Book Awards 5th year in a row, managed by Wizcraft

After sponsors like Vodafone, The Economist, Principal Mutual Funds and Standard Chartered, the15th Crossword Book Awards would continue to see Raymond group as its title sponsor for the 5th year in a row. The event is being organised on 18 January 2018 at Mumbai's Royal Opera House in association with Kotak Mahindra Bank and is being managed by Wizcraft International.

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Wedding wizards predict India's top 10 wedding trends of 2018

Indian weddings have come a long way over the past few years. With each wedding better than the last, the 'big' and 'fat' is making way for 'small' but 'intricate' and 'luxury' is metamorphosing into an entirely different meaning. Speaking of what's going to be trending this year, ahead we have five experts forecasting the top 10 wedding trends for 2018.

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Touchwood Entertainment IPO oversubscribed by 5 times

Recently Touchwood Group, a Delhi based wedding management company, went public by becoming India's first event agency to be listed on the National Stock Exchange. The IPO is since closed and has recorded an over subscription by 5 times.

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“Don’t communicate with consumers. Converse.”- Sumit Sawhney, CEO & MD, Renault

For Sumit Sawhney, CEO and MD of Renault, one of life’s chief philosophies is to establish a “human connect”, both as an individual and as a brand entity. “Conversing rather than communicating” makes all the difference and experiential marketing allows you to achieve this, all whilst touching lives in meaningful ways. Ahead, more nuggets extracted from a freewheeling chat with the sharp CEO of the leading global automotive brand.

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Touchwood Entertainment becomes India's first event company to enlist in National Stock Exchange

Delhi based event management agency Touchwood Entertainment has achieved milestone status following a public issue of 10,53,000 shares, becoming the first event agency in India to be listed in the National Stock Exchange.

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GuestList4Good concert will "bring the love back"- Shailendra Singh

Promoted as the world’s largest guest list event, GuestList4Good has already educated 28,200 children through their past editions in collaboration with Magic Bus, one of India’s largest poverty alleviation programmes. The first edition featured Hardwell where over 5,00,000 fans registered to get on Hardwell’s guest list while 1,00,000 fans attended the show for free. Through this event, 18,200 children were benefitted on the10 year Magic Bus programme. The second edition featuring Martin Garrix saw an attendance of close to 50,000 fans. Through this event, 10,000 more children were enrolled on the Magic Bus programme. As the 3rd edition headlined by Hardwell kicks off tomorrow at DY Patil Stadium in Mumbai, promoter Shailendra Singh shares his vision behind the mission.

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Wizcraft wins management rights for Mumbai Cricket Association's T20 league

Following the footsteps of regional cricket leagues like Karnataka and Tamil Nadu is Mumbai who has recently announced its very own T20 tournament beginning early next year. The consortium of IIFL Group/Associates and Wizcraft International has been commissioned by Mumbai Cricket Association to exclusively manage the proceedings.

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