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Yamini Singh

With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.

Latest Articles By Yamini Singh

Italy’s Filmmaster Events enters JV with E-Factor to organize sporting and ceremonial events

In pursuit of its global expansion strategy, Italian experiential agency Filmmaster Events marks its entry into India in a tie-up with E-Factor Entertainment, the country’s leading event management agency in the domain of private social and tourism events. The duo will focus at organizing marquee sporting and ceremonial events in the country. The association was formalized at a press conference on 23 March 2017 at Hotel Le Meridian in New Delhi. A private event will take place at Olive in Mehrauli New Delhi on 24 March 2017 to celebrate the partnership which will see in attendance influencers from the sports and tourism industry.

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10th Festival of Hope sees close to 100 supporters on JJ Valaya runway

Festival of Hope is an annual fundraiser event working towards creating awareness about Cancer and raising funds for those afflicted by the deadly disease. In its 10th season this year the event came together at the scenic backdrop of the DLF Golf Course in Gurgaon on 21 March 2017.

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Percept’s Shailendra Singh steps down from Joint MD to passive shareholder

Percept’s Managing Director and Chairman Harindra Singh and Joint Managing Director Shailendra Singh have reached upon a settlement today basis which Shailendra Singh has stepped down from his management role to become a passive shareholder in the company.

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For an independent artist it is helpful to be multidisciplinary- Monica Dogra

Founded by Ankur Jain and propelled by investors like Snapdeal, Zomato and Sequoia Capital, Indian craft beer Bira 91 has made noticeable room to stretch in the beer world. The Rs 40 crore it raised in series A of funding is being deployed towards an aggresive marketing campaign based on innovation and engagement. The brand recently launched a live event property 'Bira 91 Live' in Delhi as an embodiment of all things musically experiential. Scroll below for excerpts from our chat with headlining act- Monica Dogra!

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Amplification is critical else cost per contact becomes very high- Sudhip Ghose, VIP Industries

With a strong legacy behind it, VIP Industries has kept up with times with its youthful new range of products like Caprese and Skybags. Amongst the oldest homegrown offerings of the country, the brand is focused at new customer acquisition through events and experiences. Sudhip Ghose, VP Marketing at VIP Industries gets candid about the brand’s approach in an exclusive interview with EE at Pitch CMO Summit 2017.

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Nothing like Taalbelia exists in the current crop of music festivals- Siddhartha Chaturvedi, Event Crafter

Mandawa came alive in january this year as destination music festival Taalbelia pitched camp at the small Shekhavati town to mark its debut. Set in the backdrop of the royal castle, Taalbelia feautured three stages and more than thirty acts across four days at two breathtaking venues. Add some good food to the mix, few kid-friendly workshops and exciting excursions and we have the makings of a promising future. Siddhartha Chaturvedi, Director of Rajasthan's leading experiential agency Event Crafter, and the organizer of Taalbelia, gets candid about his brainchild.

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Pilcrow manages fun, food and frenzy at 3rd McVitie's Kids Culinaire 2017

Taking the concept of a fun family picnic replete with entertainment, experiential learning for kids and a choice of great food to indulge in, boutique experiential agency Pilcrow hosted the 3rd edition of award winning event ‘Kids Culinaire’ on February 18th and 19th at PSOI Gardern, Nehru Park, New Delhi.

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Eagle-Eyed Entrepreneur: After seizing the wedding market Samit Garg charges at tourism events

He is neither statuesque nor enigmatic; in fact there is nothing extraordinary or imposing about Samit Garg, at first glance. But within a short while one promptly realizes why they say still waters run deep. From humble beginnings to establishing E Factor, India's ultra-luxe boutique wedding agency, Garg's story is one of luck, hard work and a very sharp eye.

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Experiential marketing paired with tech innovation strengthens brand preference- Raghuvesh Sarup, CMO, Ola

Known for creating a brand presence through localization, Ola is spreading its wings in different parts of the country whilst thinking locally to innovate and solve ground level issues. With Uber and TaxiForSure fighting in the same league, Ola is tapping a billion Indians by creating mobility for the travelers and entrepreneurial opportunities for their driver-partners. Excerpts from a conversation with Raghuvesh Sarup, Head of Categories & CMO, Ola.

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4th edition of Vh1 Supersonic delivers more than just music

Vh1 Supersonic, the annual music festival organized by Live Viacom18, christened its new home in Pune last weekend and one thing is for sure, these guys mean business! Competing with a cohort of same league festivals can be tough. Being sustainable and differentiated are known to be the two deadly challenges most festivals face. But as Supersonic lifted the gates to its 4th edition this year at a spanking new venue, and as its multiple unique experiential offerings slowly began to manifest, it became amply clear that the festival is here to stay. And it may just knock out a lot of its competition while it’s at it.

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