Yamini Singh

With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.

Latest Articles By Yamini Singh

Wizcraft, Laqshya, BOI Media emerge big winners at e4m BW Applause Awards 2017

e4m BW Applause Conclave & Awards is the congruence of India’s event management community on the same platform. The event was organized in collaboration with exchange4media with support from the Event and Entertainment Management Association on 6 October 2017 at The Lalit Mumbai to recognize and honour the quality work experiential agencies are producing in the space of events and experiential marketing across 35 all encompassing categories.

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Onitsuka Tiger to set up shop in India today, Toast to manage launch event

Toast Events gears up to launch Japanese footwear brand Onitsuka Tiger in Mumbai’s Palladium Mall today. This will be the flagship store of the brand following which it plans to open stores in multi cities across the country.

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Main performance parameter of Mughal-e-Azam is not ROI but impact- Deepesh Salgia

A tale as old as time, Mughal-e-Azam is back from the grave. And this time it surely seems to have sworn immortality. A rendition of the classic movie produced in 1960, the timeless love story of Salim and Anarkali has taken form as a sell-out musical that has dropped many a jaw with it’s scale and grandeur among other finer details. So much so that the show initially traveling till 17 September in Delhi has extended its stay by another week! While the direction by Feroz Khan is noticeably impeccable, we were also quite intrigued by the end-to-end production. Ahead, excerpts of our conversation with Deepesh Salgia, head of creative and strategic vision, who takes us behind the scenes.

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10 husband-wife duos in events that have nailed the model

Running a business, especially one that is open round the clock, can often make you lose sight of a work-life balance. Next thing you know you are returning home to a scornful spouse feeling dejected because you have surfaced after five days on the job. A classic issue among event professionals. But some couples have got it figured out and cracked the model of working together whilst managing to not kill each other. Here are some glowing examples of husband-wife duos running some of the country's most successful event enterprises.

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Ladies First: Event industry takes to the streets with 'We Care Walk' at EEMAGINE 2017


During EEMAGINE 2017, Event and Entertainment Management Association (EEMA) is organizing a symbolic walk to celebrate We Care, an initiative launched almost a year ago to administer gender equality at the workplace.

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Musicals like Swan Lake will develop ballet as an art form- Dinesh Singh, Navrasa Duende

A two-year-old company founded by an impassioned art enthusiast, Navrasa Duende is a manifestation of Dinesh B Singh’s penchant for all forms of art. An engineer who later went on to build his stake in India’s energy sector through thermal, solar and hydro power plant development, Singh realized that 'art' is what eventually drives his passion. Excited to bring world-renowned ballet production Swan Lake to India in September, he reveals what’s on the agenda.

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"We started with Rs 7500 between three of us", Sabbas Joseph reveals the untold success story of Wizcraft

A torch bearer for the events industry, Sabbas Joseph, founder of Wizcraft, is among the most influential figures in Indian events and entertainment. The man behind milestone events like IIFA, Michael Jackson Live in concert, Commonwealth Games, India's 50 years of Independence celebrations and Global Citizen Festival, Joseph shares a reminiscent narrative as he takes us through his eventful journey as a Wiz.

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It is not about the glass ceiling, it is about the leaky pipeline- Apurva Purohit, Jagran Prakashan

One of India’s leading businesswomen and thought leaders in the media and entertainment space, Apurva Purohit, President Jagran Prakashan and Director, Music Broadcast Ltd. is among the very few women CEO’s in the industry. The author of the national bestseller ‘Lady, You’re not a Man – The Adventures of a Woman at Work’ and an active speaker on leadership issues concerning women at the workplace, Apurva puts her feet up for a stimulating girl-to-girl chat with Yamini Singh.

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Our marketing strategy lies in the Japanese art of Omotenashi- Akitoshi Takemura, Lexus India

A new entrant in the Indian market Lexus faces some heavy weights in the luxury automobile category but is confident that its personalized customer experiences will be a key factor in gaining market share. Akitoshi Takemura, senior vice president, Lexus India reveals how the brand’s official global tagline ‘Experience Amazing’ translates in its marketing strategy.

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E&Y expert Ayush Moodgal clears key doubts about GST in events

An industry that’s built around consolidated efforts of event planners and event service providers, India’s event management community owns a market share of approximately 7000 crore, a sizeable number. Widely and consistently slammed for its disorganized nature the industry seems to have made reasonable progress over the past few years in this context, but is still far from home. To make matters critical the GST bill was passed last month, translating into more chaos for an already chaotic group. With little available information we reached out to Ayush Moodgal, Director - Taxation at Ernst & Young, to spell out the salient points of GST pertinent to the event industry.

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