Yamini Singh

With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.

Latest Articles By Yamini Singh

EEMA expels two members for sexual harassment of women at retreat in Antalya


Two empanelled members have been expelled from EEMA after being accused of sexual harassment of women at the recent EEMA Leadership Retreat in Antalya, Turkey

Read More

Ashish Bhasin, Brian Tellis recount specifics of Dentsu’s acquisition of Fountainhead

Dentsu’s acquisition of Fountainhead last year has been a milestone development within the events industry. Accredited for rapidly taking the company from 45 people to 3500 people, Dentsu’s sharp and focussed Chairman Ashish Bhasin recently took to the stage at EEMA Leadership Retreat in Antalya for an unrestrained dialogue with Fountainhead’s Brian Tellis, moderated by Ashish Pherwani of Ernst and Young.

Read More

Leadership, Learning, Luxury: EEMA Leadership Retreat wraps up in Antalya

‘EEMA Global Leadership Retreat’ a four-day convention for event planners took place between 29th May and 31st June at Hotel Rixos in Antalya. EEMA (Event and Entertainment Management Association) is the apex association body for India’s event industry and had partnered with Turkeys largest MICE operator, Inventum Global, to organize this event.

Read More

Gig gone gloomy: India’s concert planners express outrage following Manchester bombing

Tragedy struck Ariana Grande’s concert in Manchester on 22 May 2017 as a suicide bomber incinerated 22, including himself, and injured several others. The concert was part of Ariana’s European tour that was due to conclude on 15 June. Ahead, India’s foremost concert planners share their reactions.

Read More

Apart from how much and how effortlessly you say it, what you say is more important- Emcee Gitikka Ganju Dhar

They say show business is embedded in the DNA and a testament to this is award-winning emcee and television personality Gitikka Ganju Dhar. In the trade for 18 years, and masterfully juggling her equally demanding roles of motherhood and professional emceeing, Gitikka recently hosted her 3000th event marking her comeback as one of India’s most coveted emcees. In a candid conversation she unravels her eventful life.

Read More

The making of 'Bollywood Music Project', the music festival inspired by good ol' Bollywood

The Delhi edition of BMP attracted a crowd of over 25,000 fans and engaged over 55 million people digitally. Over 50 artists from the Bollywood Music industry, along with over 200 musicians, came together on 3 stages to perform never-heard-before experimental, alternative Bollywood music. BMP is the only music festival in the country to have pulled off two successful editions in Mumbai and Delhi in its debut year. Here we speak to the key stakeholders and learn what went into its making.

Read More

Our aim is to design experiences around people, not around devices- Hitesh Kumar, Splat Studios

Want to view the world from a different lens? Why experience things as a casual viewer when you can be an engaged participant in the experience? Interactive machinery, play of light, 3D illusions and visual effects can change your perception of ‘perspective’ through the precision of technology. If that is what you’re looking for then Splat Studios is where you want to head. Having worked with the likes of P&G, Volvo, Pepsi and Samsung, Hitesh Kumar, Managing Director, Splat Studios explains how he harnesses the power of imagination.

Read More

"Tiesto made me famous. We still share a shot when we see each other"- MC Stretch

Having hosted the world’s most epic music festivals like Dance Valley, Tomorrowland and Stereosonic, MC Stretch rose to fame when he became a regular at Tiesto’s events in the early 2000’s. The UK born emcee in his early 40’s was in India recently to host VH1 Supersonic and left us with a taste of his super jet-setting life.

Read More

Too late to say I'm sorry now? Bieber’s concert a mismanagement horror

So Justin Bieber performed in Mumbai last night. His debut in India. Oh the hype. Right from when the tickets opened up for sale on 22 February to all the media attention leading up from then, to welcome music’s biggest gift to pop on 10 May 2017 in Mumbai. The concert was poised to blow everyone away. Except it didn’t quite.

Read More

No matter what a festival looks like how it feels is far more important- Nikhil Chinapa

Among the earliest crop of VJs in India that shot to instant fame in the 90’s with the popular show MTV Select, Nikhil Chinapa is a one-man-band that plays many tunes. The Vj turned Dj turned festival curator shaped India’s iconic music festival Sunburn back in 2007 and was instrumental in bringing knockout DJs like Swedish House Mafia, Tiesto and Hardwell to India. The 42 year old is currently curating Supersonic along with wife DJ Pearl and claims to be “blowing with the wind”. Ahead we snatch a few moments with him for an exclusive and very candid chat.

Read More