Shruti Shende

The author is Trainee Journalist with BW Businessworld

Latest Articles By Shruti Shende

Is your event lacking strategy and do you really need it? This media strategist says "You bet"

Playing different roles from a writer or a journalist to an entrepreneur and a music or media consultant, Malvika Nanda classifies herself as them all and talks about why media strategy holds prominence for an event, among various other things.

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In its 4th year, the festival is seeing an annual growth of 6x- Akshay Gupta, founder, Pet Fed

Pet Fed, a pet-festival which commenced its voyage in 2014 has become bigger and better with time and this year it will ascertain its place as the grandest pet gathering in India.

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US Cranberries and London Dairy to sponsor 2nd Dessertarian Fest, organizers expect over 1 lac visitors

Ahead of our talk with the Founder of Dessertarian Fest, Jaideep Singh reveals how this 'celebration of the sweet-tooth' has grown since its first edition, new introductions in the second round of servings and Delhi's palpable love for all things sweet. Excerpts:

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Review: Budweiser's 3-day electronic music event BUDx redefines brand experience

Featuring music personalities from Teebs and Arjun Vagale to many others, Budweiser surely went all out with 'BUDx' a unique conference format music festival packed with artist performances and panel discussions alike, on subjects pertinent to the music industry.

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Brand and consumer must meet in a conducive environment- Owen Roncon, co-founder, Fountainhead

After the successful closure of Mahindra Open Sky, a two-day voyage of adventure, arts, music, star-gazing et cetera, at Jodhpur, Rajasthan, we spoke to the Co-founder of Fountainhead MKTG, Owen Roncon, about their approach towards brands, selection of venues, challenges in the field of experiential marketing and more. The event was produced and promoted by Oranjuice Entertainment, which is a division of Fountainhead MKTG, now part of Dentsu Aegis Network. Excerpts:

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India is a great sporting nation and every sport has its own market- Elena Norman, CEO, Hockey India

Ahead of the finalization of Pakistan playing at the Men’s Hockey World Cup in India next year, Hockey India CEO, Elena Norman, opened up about marketing strategies, support from the State Government of Orissa, and spectators expected at Men’s Hockey World Cup next year. Excerpts:

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Hire a luxury yacht to boost your party experience by several nautical miles

Venues have always played a prominent role for event planners, be it a beach, lawn, or a plain jane banquet hall. But there is something about a celebration on a yacht that says "Tonight's gonna be a good night". Afterall, we bet that you have never seen a sad face on a yacht, have you? While speaking to Everything Experiential, party organizers Percept ICE, Wedniksha, and White Salt Entertainments shared their views on key things to keep in mind while creating an 'immersive' yacht party experience.

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India's talent and professionalism in event management is phenomenal- Shiamak Davar

The eminent Dance Choreographer who introduced contemporary jazz and western forms of dance in India, Shiamak Davar, said that all kinds of events use dance as an ideal form of entertainment. “From weddings to corporate events, school annual days to Bollywood award shows, fundraisers to sporting events, dance fits in everywhere!” he said. While speaking to Everything Experiential, Davar opened up about his dance academy’s voyage, opportunities in this field, how his life took a turn after ‘Dil to pagal hai’ et cetera. Ahead, a look at what the guru of contemporary dance has to say.

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Royal Opera House to host Zee Literature Festival 2018 preview

The 11th edition of the Zee Jaipur Literature Festival which will take place from January 25 to 29 next year at Diggi Palace Hotel in Jaipur, will organize its preview, presented by Mumbai and Avid Learning, in the city, on December 7 at the Royal Opera House this year.

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Top 10 luxury experiences in India

India is a land where luxury comes in various shapes and sizes. Ahead is our list of ten super luxurious experiences in India, each equivalent to the most glorious head-massage you have ever received, except, imagine riding a rollercoaster whilst getting it!

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