Shikha Abrol

The author is Correspondent with BW Businessworld

Latest Articles By Shikha Abrol

Overcoming loneliness: A self help guide for socially awkward brands

Communication forms the basis of the relationship between the brand and the customer. When we say extending a hand to touch and engage consumers, the purpose is to reach customers on multiple levels. Just for an example when customers walk away from an event; they remember what was like to touch, feel and taste the product rather than just reading about it. So the brand touches the target customer at an emotional, rational and a psychological level thereby creating a personalized engagement with that customer.

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