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Ruhail Amin

Deputy Editor, BW Businessworld Applause and everythingexperiential.com

Latest Articles By Ruhail Amin

We Have Built ‘The Rah Bagh’ With A Lot of Passion: Nazir Rah

Nazir Rah, Managing Director, Rah Hotels and Resorts spoke to us about his inspirational journey from an adventure tour guide to helming one of the most talked about properties in the valley.

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In Procam International and Sunfeast India Move As One, We Found Partners With Similar Perspective and Synergy: Ali Harris Shere

Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division, ITC Limited, spoke to us about the brands’ continued support to this movement and more.

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Live Events Will Come Back Bigger But Virtual Events Will Amplify and Add a Whole New Paradigm: Vivek Singh

Vivek Singh, Jt. MD, Procam International shares details about the second edition of SIMAO which showcases the power of the collective.

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We Remain Committed to Helping Businesses Get Back On Their Feet: Archana Vohra, Facebook India

The last one year has seen small businesses rapidly accelerating their online journeys in order to survive and grow says Vohra.

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Coming To Terms With Uncertainty--The Current State Of Event Agencies

Industry experts share that the second wave of the pandemic has brought uncertainty in terms of resuming business activities.

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Event Industry’s Covid-SOS Service Addressing 1000 Critical Queries Daily With 50-60% Success Ratio

From wedding planners to experiential marketing experts, from emcees to logistics suppliers, the event industry has come together as one in this crisis.

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Arvind Singh appointed as Secretary of Tourism, GOI

Moving to the Centre in 2001, Singh has worked in various ministries including Commerce and Shipping and as Private Secretary to the Minister of Agriculture.

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Nykaa appoints Shalini Raghavan as CMO

Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer.

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The New Paradigm of Experiential

The en masse cancellation of events has compelled brands to formulate new ways to engage their consumers.

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With international destinations shut, tourism is moving to Kashmir: Umar Tramboo, MD and CEO, Khyber Group

This winter we can turn around things if the tourism department starts marketing in the right way, says Tramboo.

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