Ruhail Amin

As a media practitioner based in Mumbai, Ruhail Amin writes on start-ups, contemporary business challenges with special focus on advertising and digital marketing

Latest Articles By Ruhail Amin

mjunction Joins Hands With Sporty Solutionz To Create e-auction Solutions For Sports

mjunction and Sporty Solutionz will together take the revolutionary technology to the global sports market.

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Consumers today want magical and mesmerizing experience: Kulmeet Bawa, MD, Adobe South Asia

Kulmeet Bawa, Managing Director, Adobe South Asia spoke about the importance of creating compelling experiences for the current day consumers at the launch of BW Businessworld Marketing Whitebook in Delhi.

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Our new flagship stores have big focus on experiential: Sundeep Chugh, CEO & MD, Benetton India

Sundeep Chugh, Chief Executive and MD Benetton India speaks about leveraging the big potential that Indian retail offers and how experiential is playing a big role in customer acquisition.

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Wizcraft, Laqshya, BOI Media emerge big winners at e4m BW Applause Awards 2017

e4m BW Applause Conclave & Awards is the congruence of India’s event management community on the same platform. The event was organized in collaboration with exchange4media with support from the Event and Entertainment Management Association on 6 October 2017 at The Lalit Mumbai to recognize and honour the quality work experiential agencies are producing in the space of events and experiential marketing across 35 all encompassing categories.

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e4m BW Applause Awards convenes grand jury with over 15 experts

The jury meet of exchange4media BW Applause Conclave & Awards was held in Mumbai on 27th September. It was chaired by Karan Bajaj, SVP & GM, South Asia, Discovery Communications India and included over 15 experts from the media, advertising and marketing field.

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Need for cultural overlap critical in agency-client relationship say experts

The relationship between agencies and clients is a mix bag of emotions. From camaraderie to conflict, the client-agency equation is as complex as it can ever become.

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Brand experts reveal how communication can influence public opinion

At the recently held 10th anniversary celebrations of EEMAGINE, the annual convention for event industry by Event and Entertainment Management Association (EEMA), a panel discussion on ‘Transforming Public Opinion’ witnessed participation of communication stalwarts like Sanjay Nigam, COO Perfect Relations, Roma Balwani, President Group Communications, CSR & Sustainability, Vedanta Group and Sonia Huria, Senior VP and Head – Communications & CSR, Viacom 18. The session was moderated by Yamini Singh, Executive Editor, Everything Experiential.

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Team Indus to launch India’s first event on the moon this December

At the recently held 10th EEMA anniversary in New Delhi, there were deliberations by industry leaders about transforming business marketing to its next level. While there were presentations and panel discussions by media and events experts, the presentation by the aerospace start-up Team Indus was one of the highlights of the occasion.

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At EEMA we work in harmony for the greater good of the industry—Sabbas Joseph

In its 10th year, EEMA now represents India’s event industry as its apex body, with a membership of 300 companies. Since its incorporation in 2008, EEMA has rapidly grown in membership to include all significant organized players across the length and breadth of the country, and it is estimated that close to 80% of the organized revenue in this space, is represented through EEMA members.

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Activation industry needs to be more strategic: Vikram Sakhuja, Madison

The experiential marketing industry has transformed in a big way over the years and has grown considerably both in size and stature. With the growth of digital, traditional marketing approaches have taken a back seat. Even brand activations have been redefined and now experiential marketing is the trend that most brands adopt to create a definite connect with the consumers. Vikram Sakhuja, group CEO, Madison educated the congregation of event planners at EEMAGINE 2017 about business transformation via “putting a value to what you do”.

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