Jyotsna Sharma

The author is Sr Editor with BW Businessworld

Latest Articles By Jyotsna Sharma

Castrol bets big on live events in today's attention deficit marketplace

In an exclusive interview with EE, Kedar Apte, VP Marketing, Castrol spoke about the 100 year old lubricant brand, its brand communication, web-series 'Girl in the City', its digital marketing startegies and more.

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