eBay India to host live gaming event ‘Dhanbola’
eBay India will celebrate Diwali by hosting a live gaming event for its consumers called Dhanbola (online tambola). Hosted by stand-up comedian Zakir Khan, Dhanbola will be live on Tuesday, October 25th, 2016 from 4:00-5:00 pm on eBay India Facebook page.
Over 5.6 million consumers on ebay.in will get codes that will entitle them to participate in live Dhanbola event and stand a chance to win a MacBook Pro, an Apple iPhone 7 or a Philips Bluetooth speaker.
Dhanbola is also an opportunity for eBay India to reinforce its TVC campaign #ThingsDontJudge, as Zakir Khan will be hosting his Diwali party on the fb page of eBay India.
Commenting on this initiative, Shivani Suri, Director Marketing, eBay India said “Our recently launched TVC campaign #ThingsDontJudge struck a chord with consumers from different walks of life. Dhanbola is yet another industry first from eBay India to not only deepen our engagement with consumers on a platform which is preferred by them but also to celebrate the spirit of the upcoming festivities.”
Apart from ‘Dhanbola’, eBay shoppers will be given a chance to engage with Zakir Khan through several additional activities. Consumers can challenge the host for either a ‘Truth or Dare’, and/or a real time "Roast the Host".
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