eBay India Launches campaign ‘Unwrap your Passion’ to celebrate 10th birthday


eBay will be completing a decade in India on March 23, 2015. Celebrating its 10th birthday, eBay India ( has decided to say a big ‘thank you’ to all its buyers by initiating a campaign called 'Unwrap your Passion'. Through this campaign, eBay India aims to fuel the consumer's passion by gratifying them with products and offers.

“A life without passion is like a road without its destination. Passion is a significant ingredient in the recipe for success. And this is what we have tried to capture in our anniversary film,” says Shivani Suri, Head Marketing, eBay India.

As part of the ‘Unwrap your Passion’ concept, visitors logging onto will be required to unlock a 10 digit code. The clues to the code are hidden in different fragments of media like Facebook, Twitter, newspapers, TV channels, radio, outdoor, etc. Once the consumer cracks the code, they will have an opportunity to win more than 200 products on offer by

Besides, ‘Unwrap your Passion’, eBay India has also initiated a 'Shopping League' through which a buyer who shops for more than INR 1000 can win points in the form of runs and stand a chance to own loads of goodies like an iPhone, one-way air tickets to Singapore, couple getaway offers to international destinations and many more international products!

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digital e-retail Gamification

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