adidas Originals & Blue Tokai Coffee Roasters Team Up To Introduce Limited Edition Coffee Called the ‘Nite Jogger Blend’
Inspired by adidas Originals’ latest launch, the ‘Nite Jogger Blend’ has been specially brewed for ‘Nite Creators’ who know #ItsNeverTooLate to pursue their vision.
Celebrating the creative spirit of sneaker and coffee culture in an innovative way , the pioneering sportswear brand for the streets adidas Originals has partnered with the popular homegrown coffee roasters chain Blue Tokai Coffee Roasters to introduce a one of a kind ‘Nite Jogger Blend’, a special coffee packet meant for ‘nite time creators’.
A symbol of progressive culture and creativity, coffee has always brought together creators who chase their dreams and continue to innovate into the wee hours of the night. Keeping in tune with the pulse of these ‘Nite Creators’, the ‘Nite Jogger’ by adidas Originals is a shoe designed for the relentless pursuit of creativity, unbound by the constraints of daylight. The Nite Jogger is thus an ideal muse for these ‘Nite Creators’ whose ideas come alive at night!
Blue Tokai Coffee Roasters is known for its handpicked and freshly roasted Indian specialty coffee and aims to make high quality coffee more accessible to people. A mix of interesting ingredients like caramelized nuts, cane sugar and grapes have been medium roasted to create the special Nite Jogger blendmeant to be brewed for ‘Nite Creators’ who aren’t time bound to express their creativity and pursue their unique vision through the night. This one of a kind collaboration unites both sneaker heads and coffee lovers while appealing to their creative spirit!
The Nite Jogger’s contemporary design delivers an advanced interpretation of a past style retooled and restyled for today’s night time creator. Designed to stand out, the Nite Jogger harnesses functional reflective technology to illuminate its wearer after dark and thus become a new beacon for street style. Enhancing its night time glow, the revolutionary silhouette is powered by deliberately placed hi-vis technology as reflective hits feature throughout the lacing, 3-stripes, heel patch, and highlight overlays. The new reflective Nite Jogger thus continues with the franchise’s progressive design incorporating classic archival cues with modern lines.
Ahead of the reveal of the Nite Jogger shoe, Blue Tokai Cafés in Carter Rd,Bandra (W), Saket & Koramangala across Mumbai, Delhi & Bangalore respectively witnessed the coming together of various creators at night for an exclusive one of its kind filter brewing session conducted by Blue Tokai’s in-house coffee trainers who took the attendees through an interactive brewing session so they could learn how to brew the ‘Nite Jogger Blend’ at home and thus keep alive the spirit of creative expression.
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