YouTube comes alive with 'YouTube FanFest with HP'
The YouTube FanFest with HP, brought to India for the first time by YouTube andBranded Ltd., featured performances by some of YouTube’s most popular artists. YouTube FanFest with HP, held at Bandra amphitheatre in Mumbai on 1st March 2014, was created as a platform to bring established and rising YouTube stars from around the world off computer screens closer to their fans. The festival featured videos and performances by American clarinetist Shankar Tucker, Canadian entertainer Lilly Singh, aka IISuperwomanII, a motivational speaker who relies greatly on comedy, American beauty and fashion expert Bethany Mota and more.
YouTube FanFest with HP also brought some of the biggest International YouTubers to India, to collaborate with the new breed of Indian content creators. The YouTubers who together combine 14.6 million subscribers and over 1.2 billion views have spent a fantastic week collaborating with each other and producing new content as well as working on their shows for YouTube FanFest with HP. During the week, Superwoman spent time shooting videos with TheViralFever, MaatiBani, AIB https://www.youtube.com/
It's been so great learning new things from YouTubers across the world. Everyone I've collaborated with thus far does things much different from me with respect to shooting and scripts. To be honest, they're much less lazy! I'm definitely getting inspired!” said the hilarious Lilly Singh aka IISuperwomanII.
I’m so happy to be in India. I’ve had so much fun with the shopping experience in Mumbai and the food is great. It was an amazing experience to meet all my viewers from India in person,” said popular beauty and fashion expert Bethany Mota who has travelled all the way from the U.S. to India for the event.
Event hosts and popular YouTubers from Mumbai All India Bakchod said, “We hosted the evening so we made sure fans get enough time with the stars they're looking to interact with. This has been a crazy week, meeting and collaborating with Superwoman, Bethany Mota, TVF and all the other YouTubers. Stay tuned to catch some of the craziness on our channel.”
Live-streamed on YouTube, YouTube FanFest with HP was designed around live performances, interviews and personal meet-and-greets with fans. YouTube experts added extra layer of comprehension by delivering insights, analysis and advice related to online video communities and their trends at the YouTube FanFest Academy.
"With amazing artists, crazy fans, incredible hospitality and stunning locations, India has proved itself as the perfect location for the first YouTube FanFest with HP of 2014. Next stop is Singapore in May but India has set the bar very, very high." said Jasper Donat , CEO, Branded Ltd
Gautam Anand, Director Content Partnerships & Operations, APAC said, “From creators just starting out to big-name stars, YouTube has provided a platform for people to turn passions into businesses. We are delighted with the response we got from the YouTube Fans with a packed house and it was incredible to see the energy amongst the Indian creators collaborating with some of the top YouTube stars globally. India is truly a fascinating market and we will continue to host more such initiatives to inspire up-and-coming creators in India.”
Put together by YouTube and Branded Ltd., YouTube FanFest with HP is a unique event where YouTubers and their followers can forge a tangible bond between each other. The digital video world steps out of their screens to join fans in the flesh, for a day that centres around behind the scenes footage and discovering new talents.
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