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White Salt Entertainments executes product launch for SM Diagnostics in Mumbai

The product launch event was shifted to Mumbai from Kolkata and Team White Salt Entertainments under the guidance of Dipti Shah, was quick to act on the changing needs of this event.

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SM Diagnostics, headquartered in Chennai, appointed Kolkata based experiential events company White Salt Entertainments to deliver their much awaited business collaboration and product launch & business announcements event. The event was reportedly shifted to Mumbai from Kolkata and Team White Salt Entertainments under the guidance of Dipti Shah, was quick to act on the changing needs of this event. The team worked relentlessly to deliver the strategic event, detailed planning and minute attention to detail resulted in a successful truly engaging day event at The Sahara Star Hotel in Mumbai.

While arrangements for a large in-house team of SM Diagnostics from Chennai, alongside their distributors and dealers from across the country stayed at nearby hotels, the delegates from Italy and France stayed at The Sahara Star itself along with CEO Mr Kanthi K. Murugan. A dedicated team from White Salt Entertainments handled the guest arrivals & departures, logistics within the city and end-to-end hospitality for the corporate delegates. 

A two day training event was organised at the resident hotel for the distributors, where-in company officials shall take sessions to educate them on the new machine features and working. Talking about the string of events, Dipti Shah, Founder and Head at White Salt Entertainments said, “For us the real success lies in meeting the event’s objective. Our key area of focus for this event lies in creating and establishing a positive and truly engaging experience for attendees. Interaction makes all the difference.” 

Day 3 witnessed the launch event, planned, designed and managed to perfection to ensure that the focus remained on not only the launch announcements of 3 diagnostics machines but was followed by a detailed machines performance exhibition and interaction between the distributors and senior officials of the company. 

Anchor Dhwani Karia was roped in to host the event and encouraged active Q&A sessions and make the corporate event a grand success. Distributors were felicitated with personalized mementos by the CEO and delegates and a photo opportunity that helped establish direct interaction between the decision makers too. 

The 5 Part Hematology Analyzer, the 3 Part Hematology Analyzer and the 2 Channel Coagulation Analyzer Machines were launched on 19th June 2019 at The Sahara Star Hotel in Mumbai.



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SM Diagnostics white salt entertainment

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