What !f plans backward running race in bid to enter Guinness, Small Fry Co to execute

600 people will be gathered to set the Guinness World Record for the maximum number of people in a backward running race at Hiranandani, Powai on 28th of May.


What If you could take part in a race where everything went against the norm where you run backwards where you collaborate with every Mumbaikar to establish yourself as a record breaker with Guinness!

Presenting the What !f Backward Run, a race with a difference. Beverage brand What !f is organizing this uique activity while Small Fry Co will be executing it.

The race unlike most mundane runs will have eclectic music to elevate your mood instantly alongside a curated F&B bar serving a variety of delicious and healthy refreshments.

For all you foodies, the F&B bar will have a live fruit bowl counter and mocktails with refreshing flavors of the season - Peach and Green Mango.

That's not all, the talented musicians from Chicken Masala will be staging a live act just for the audiences.

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marathon Running food guinness world record

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