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Wedding Industry takes a hit amidst communication clampdown in Kashmir

Business in Kashmir's traditional wedding season has taken a massive hit as thousands of couples have opted for simpler ceremonies instead of lavish ones.

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With over 30 days of communication clampdown, the wedding season in Kashmir is missing the usual buzz.

Business in Kashmir's traditional wedding season has taken a massive hit as thousands of couples have opted for simpler ceremonies instead of lavish ones.

According to reports, mutton suppliers, camping agencies, jewelers, wedding wear outlets and wazwan (traditional Kashmiri cuisine) cooks have seen their business slump due since the communication clampdown began of August 5.

The local dailies have been publishing a dedicated page for advertisements related to the cancellation of wedding invitations extended to relatives and friends.

In Kashmir an average wedding feast has a guest list of 600-800 people but now with austere measures in place, the average guest list now is 150-200 people.

As the guest lists have shorted significantly, it directly translates to a lesser quantity of mutton being consumed at the weddings, which are usually lavish even in moderation. Even Jewellery purchase has witnessed significant dip in the past 30 days, some say the dip is as much as 50 per cent.

In a one of the recently published reports, a businessman who provides tents and decoration to the wedding functions, said people associated with his trade had been the worst hit.

"As the guest lists are very short, people do not need tents and they are avoiding to install decorative lights on their houses in view of the situation. It has effectively meant little to no business for people like me,” he was quoted as saying.

According to some reports, this is the fifth wedding season since 2008 that has been hit by turmoil or other reasons, like the flood in 2014.


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kashmir Wedding industry communication clampdown

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