WeChat launches ‘WeChat Games’ and partners with AskMe
WeChat the ‘All-in-One’ social communication application launched ‘WeChat Games with version 5.1 release’ and ‘AskMe Official Account on WeChat’. The event was managed and executed by events and activations agency - Vibgyor Brand Services.
‘WeChat Games’ allows users to discover new games, share scores, post their achievements and compete with their fellow WeChatters. There are 4 games which have been rolled out - ‘GunZ Dash’, ‘2Day’s Match’, ‘Craz3 Match’ & ‘Pencil Pilot’. Users can discover the games on WeChat or download them on their smartphones separately from the respective platform App stores. WeChat users can play the games, share their scores, post their achievements & invite their friends to join the excitement. The games are also enabled with location based services, by which the users can challenge their nearby friends and other users on WeChat.
WeChat also announced a partnership with AskMe with the launch of ‘Official Account - AskMeSearch’ on WeChat. As a part of this tightly knitted experience, WeChat users will be able to access online information on SMEs across local search, deals and classifieds through their WeChat application. AskMe from GetitInfomedia is a local search engine available across mobile, voice and web. People can post their classifieds through voice apart from web and mobile and these ads will now be available to WeChat users in India. AskMe will also provide information on the trending restaurants, deals of the day. It will also feature classifieds on vehicles, mobile, property and jobs. For the first time SME/Merchants would also be able to reach out to their audience on WeChat.
The event saw thepresence of NilayArora, Vice-President, Marketing & Business Development, 10c India; Himanshu Gupta, Senior Marketing Manager, 10c India; Jack Lau, Business Operation & Global Alliance Head of WeChat at Tencent, JaspreetBindra, CEO, GetitInfomedia and popular Indian columnist, VirSanghvi.
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