Volano ties up with JCDecaux for Devil’s Circuit's outdoor media partnership in Delhi
India’s biggest, craziest and muddiest obstacle race is coming to Delhi. Swift Devil’s Circuit, sponsored by Maruti Suzuki Swift is one of the biggest running property in the country. The 5km run with military obstacles commenced in Chennai, covered 8 cities and is climaxing in Delhi NCR.
Devil’s circuit, a brain child of Volano is being exclusively advertised on JCDecaux Media – No. 1 in Street Furniture Advertising Worldwide. It gives away a 7lakhs worth Swift as the game prize.
With the rise in group exercises and team building activities amongst schools, corporates and other associations, this event is the best place to be. Crossing the 1Million mark of online followers, Volano chose to communicate this participative sports activity to the Adventure Sports lovers in Delhi in an exciting and innovative manner via strategically located JCDecaux Media to ensure greater visibility.
“The idea is to not only gather maximum eye balls but also increase the footfall for the final race of the season. We are super excited to be associated with JCDecaux in inviting Delhites for the final race of the season. We wanted to promote our concept harder and what better medium in OOH than JCDecaux. We look forward to more participants from Delhi this season post this promotional campaign and also plan to come back with 10 cities next season. Hope this association turns out to be fruitful one.” says Adnan Adeeb, Founder & MD, Volano Entertainment.
Olivier Heroguelle, JCDecaux MD, says, “Obstacle race is a newer concept in India. We are glad that Volano choose to promote this challenging yet exciting sports event in Delhi on JCDecaux Media in order to receive better visibility amongst Delhites.”
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