Vodafonehosts ‘Superstar Mela’for retailers across 5 cities
Vodafone Madhya Pradesh and Chhattisgarh circle recently held ‘Vodafone Superstar Mela’ for its retailers across five cities. The event embarked in Raipur on January 5, proceeding to Jabalpur on January 8, followed by Indore on January 11 and Bhopal on January 13 with the concluding event in Gwalior on January 19.
The event was executed by U&I Resources Pvt. Ltd. Planning of activities and gift items, creation and set up of infrastructure for the event, taking care of logistics operation, mall tie-ups and the entertainment activities at the venue were a few of the functions that the event company took care of.
The theme of Superstar Mela is a concept centered on a ‘Loyalty Program’ that Vodafone conducts for its high end Retailers and Channel Partners every year. A retailer is provided with a coupon in exchange for the reward points earned against the sales achieved in a scheme period of 3 months. These coupons gained by the retailers are redeemed in selected outlets on the activity day.
For activities in each city, a mall was hired and as the event was being conducted just a few days after the New Year, the entire infrastructure was decorated based on the Celebrations theme along with Vodafone’s branding and promotional material. The mall branding consisted of a welcome gate, coupon distribution counters, a stage, gaming zone, demo zone and food zone.
The event at each location began in the morning with entertainment and shopping activities for retailers and their families such as photo booth, tattoo and mehendi stalls, along with gaming zones with PS2/PS3 game and mini golf. Retailers and their families were also provided with snacks at the food counter.
The entertainment activities were followed by anchor engaging the crowd on the main stage. The event culminated with a Reward and Recognition session in the evening where top Retailers and Distributors were rewarded with trophies and certificates and one top Retailer was awarded with a grand prize of Honda Activa.
U&I Resources Pvt. Ltd has executed the Superstar Melaevent for Vodafone six times in a row with the biggest challenge being execution of logistics and overnight production for setting up mall branding along with entire setup. The event saw more than 8000 retailer footfalls across the region.
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