Vodafone’s Tee Walk Golf Series –Another Feather In The Hat
Golf and corporates kind of go hand in hand. Golf is a stress buster, a sport for the rich and when the bug bites you, it’s really hard to quit. Which is why when Vodafone launched its Tee Walk Golf series about six years ago, it was an instant hit. This year, Vodafone Business Services (VBS) has appointed Nimbus Sport to manage its flagship corporate Golf series, Vodafone Tee Walk. Vodafone Tee Walk is one of India’s most prestigious corporate golf series with presence across four cities and featuring the best corporate golfers across the country. The series will commence with the Mumbai leg on January 18, 2014 to be held at the Bombay Presidency Golf Club. Into its sixth edition in 2014, invitations to the event are most sought after among corporate golfers.
Vodafone and sports is like moth to light. If one was to look at all of its past associations, you would notice that Vodafone is an official partner of the Indian Premier League (IPL) and the title sponsor of the Indian Badminton League (IBL). Vodafone is associated with the sponsorship of cricket, football and rugby globally. They take the games seriously.
Why does a huge marketer like Vodafone that is mainly technology based get into a sport such as golf? Golf, as a sport has a particular personality. Naveen Chopra, Director Vodafone Business Services said “Vodafone Tee Walk is a premier property for us and gives us a wonderful opportunity to connect with our corporate customers. Nimbus Sport will ring in innovations in line with our vision to take Vodafone Tee Walk to the next level “.Innovations? Well, Nimbus Sport will introduce Swing analysis and Mobile Apps for golfers to enhance the overall experience this season. ‘Customer first’ is the cornerstone of the Vodafone brand. Keeping in line with this, Vodafone Tee Walk has set standards in corporate golf in terms of the event format and unmatched hospitality, to improve the golfers’ experience.
Six top performers of Vodafone Tee Walk will be participating in the Pro Am of India’s largest professional golf event, the Hero Indian Open 2015. The Hero Indian Open has completed 50 editions and is promoted by Nimbus Sport. For the first time the highlights of the Vodafone Tee Walk will be broadcast on television. The four legs of the series to be held in Mumbai, Hyderabad, Delhi and Bangalore will be packaged and showcased on Neo Sports.
Nimbus Sport is India’s largest golf management agency. Nimbus Sport has for the past three years successfully promoted the Hero Indian Open. In the corporate golf space, Nimbus Sport manages top corporate events including Vodafone Tee Walk and the multi city Corporate Golf Series by Accenture. Sunil Manocha, COO, Nimbus Sport, said, “We are proud to be associated with Vodafone Tee Walk. It is a great moment for us to manage the most prestigious corporate golf series in the country in addition to conducting India’s biggest professional golf event. With innovations this year, Nimbus Sport is committed to offering a superior golfing experience.”
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