Vodafone Belvedere Metro Station - the first branded metro station in India
Vodafone India unveiled a unique, fully branded Metro station in Gurgaon. The Vodafone Belvedere Rapid Metro Station is an interactive station that engages commuters at every step and brings to life the Vodafone brand. Vodafone is the first brand in the country to come up with such an innovative concept linking branding and customer engagement at a public outpost.
The Vodafone Belvedere Rapid Metro Station has been conceptualized using state-of-the-art design specifically to match the best in class transport technology used by Gurgaon’s Rapid Metro. In line with the ‘Customer First’ proposition of Vodafone, the station has been made commuter-friendly and has been designed keeping in view various needs of commuters.
The Vodafone Belvedere station seeks to interact with commuters at every step, guiding them by means of interactive wall set-up, displaying their various advertisements and offerings, and interactive steps guiding commuters to their respective platform. There is a Wi-Fi zone at the platform to help the customers stay connected at all times. Evolved technology has been displayed at various junctures of the station to befit Vodafone’s data paradigm. It is also equipped with an all-women angel store to cater to the different needs of its customers as well as the daily commuters. The store will provide all facilities including activations, bill queries, SIM replacements, new connections, etc.
Rajiv Kohli, Operations Director- North, Vodafone India, said, “Finest technology platforms, superior network connectivity and a continued focus on customer service are the hallmark of Vodafone’s business in India. The station is testimony to what Vodafone stands for, which is delivering unique, innovative and out-of-the-box products and services to its customers. This platform helps Vodafone to not just engage with its customers but also reach a larger audience with unique offerings and services.”
Speaking during the press meet at the Vodafone Belvedere Rapid Metro station, Sanjiv Rai, MD & CEO, IL&FS Rail Ltd, said, “We are very happy to have received a positive response from corporates on this branding opportunity. Our association with Vodafone is based upon the synergies both companies bring to the table, backed by Vodafone’s philosophy of superior network connectivity and customer satisfaction. Vodafone Belvedere station has become a landmark in Gurgaon’s Cyber City and we are confident that commuters will appreciate this contemporary branding initiative.”
Subrat Padhi, Business Head – Delhi, Vodafone India, said, “We are extremely proud to unveil our new offering. The station is fully equipped to constantly allow the customer to engage with brand Vodafone during their daily commute. Along with the virtual customer journey through Vodafone’s service offerings, visitors can also get a peek into exciting new products at the Vodafone Store located at the station. It is a moment of great pride for all of us at Vodafone to be part of the world-class Rapid Metro Gurgaon. We aim to provide an innovative and extraordinary experience to the residents of Gurgaon and NCR and wish all commuters a happy and hassle-free commute at the Vodafone Rapid Metro Station.”
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