Vivo Pro Kabaddi League's consumer activations keep enthusiasts hooked
While the action on the mat aimed to grip the entire nation, Vivo Pro Kabaddi Season 5 also engaged with its fan, off the mat. In line with the vision of making Kabaddi an accessible and engaging sport for everyone, the league organised a host of marketing activations for Kabaddi enthusiasts across the country.
‘Team Up – Lift the Cup’ was the mantra for fans, as they took up the Pull Room Challenge, getting first-hand taste of Le Panga. The challenge involved a replica of the Vivo Pro Kabaddi Season 5 trophy placed inside a locked chamber which could only be opened when a team of seven individuals, just like in a Kabaddi team, attempt to unlock it. Placed in multiple locations across Mumbai and Bangalore, the activation saw Kabaddi enthusiasts trying to strategize and come up with ways to accomplish the seemingly difficult task.
Meanwhile in Bangalore, the league also partnered with 30 pubs to ensure a wholesome Kabaddi experience for fans as they unwind their day with an action-packed evening of Kabaddi with their friends. These included Kabaddi screenings and branding for the Vivo Pro Kabaddi across all 30 locations.
Vivo Pro Kabaddi also tied up with one of Mumbai's oldest mandal, Girgaon Cha Raja on the occasion of Ganesh Chaturthi. This included creating a special VIP room, organizing engagement activities and the showstopper- installation of Ganesha playing Kabaddi apart from other branding initiatives. This was accompanied with 20 more Ganesh Mandal tie ups in a total of 6 cities.
The campaign was conceptualised and managed by The Brand Brewery - an experiential marketing agency. TBB came up with this campaign to bust myths like Kabaddi places more emphasis on brawn than brain and reiterate instead that the sport is a combination of strategy, teamwork and athleticism.
From July 28th to October 28th from 7:30 PM onward, fans can catch each match live on the Star Sports network.
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