Vibgyor manages tradeshow and conclave for Fila, engages 150 partners

Vibgyor Brand Services curated the vibrant conclave with bedrock of new expression for Fila India. The two day symposium to showcase their Autumn Winter’17 was successfully held on 30th and 31st January 2017 at The Lalit Residency, Mumbai.


The trade show helped Fila, one of the world’s largest sportswear brands to make a mark in India. For over 150 partners from across India were invited to be the part of this conclave. The event was ideated and executed in such a way that all the attendees were engrossed with some of the best engaging activities.

The stimulating setup was themed around ‘Heritage’ showcasing the brand Journey since 1911. Experience zones were created along with merchandise zones to showcase Fila India’s new range of products in their footwear, clothing and accessories segment. To add excitement and zeal; Vibgyor also curated energized zones, chroma photo booth for the fun memories and a giveaway zone. While, Mr. Rohan Batra, CEO Fila India, shared some of their major plans for the coming season; Mr. Subodh Pathak, Director – Product Fila India, unveiled the Autumn Winter ‘17 collection to the audiences.

Sharing the remark about the accomplishment of the event, Mr. Sambuddha Guharthakurta, Brand Manager Fila India said that Vibgyor has a wonderful and extremely capable team. He added everyone was happy and described this trade show as the best one till date.

Speaking about the event, Mr. Hardik Joshi, Branch Head, West, Vibgyor Brand Services Pvt. Ltd added that Fila India came to Vibgyor with a simple preposition to make their Autumn Winter '17 trade show an interesting & engaging event for their online & offline trade. Vibgyor created setup design to elevate Fila India’s brand imagery which is a mix of sports & lifestyle. The two day trade show had a fun party for the attendees at the event venue, which was instantly transformed from a conference setup to a party set.

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