Vibgyor manages multi-city activation for L’Oreal Pure Clay Mask
Experiential marketing agency, Vibgyor Brand Services, executed the activation of L’Oreal’s Pure Clay Mask across Delhi, Mumbai, Kolkata and Bengaluru.
L'Oreal Paris is one of the world's leading beauty brands and one of the first in India to have introduced the concept of Pure Clay Masks. The mask gives your face an instant detox in just 10 minutes. These super-charged Clay Masks are available in two variants - Red Algae and Eucalyptus.
In a multiagency pitch Vibgyor Brand Services won the mandate to promote the newly launched product through a unique concept.
The activity was planned at multiple Shoppers Stop outlets across various cities including Delhi, Mumbai, Kolkata and Bengaluru. Vibgyor curated a striking set up having unique 3D backdrop with pack shot. Sampling of the product was done along with free skin analysis using a ‘Skin Analyzer' and a special software.
Vibgyor team designed the whole concept to increase conversions and reach out to the target group by offering product trials. The experiential agency executed the activation end-to end from managing logistics to implementation of the idea.
The activity was done on weekends when the footfall of customers is relatively higher.
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