Vibgyor manages launch of air purifiers for Hicare at media event

Rise in pollution levels and awareness has created an opportunity for various new products and services. Vibgyor Brand Services, India's leading experiential marketing agency specializing in brand activations and events, partnered with Hicare to conceptualize and manage their press and bloggers media launch for their premium range of air purifiers.


Hicare, since 2004, is India’s leading provider for residential and commercial pest control and home cleaning services. It has teamed up with Blueair, a Swedish world leader in clean air technology to reach 200 Indian cities through direct to home sales and service.

Blueair, from Sweden, is the world leader in air purification technology and is sold in over 60 countries around the world. Blueair delivers home and office users more clean indoor air through purifiers made with love, exceeding industry standards, to create products that combine unparalleled performance, technological innovation with Swedish design.

Hicare will sell an exciting range of Blueair purifiers as an exclusive associate.

The premium range of air purifiers Blue pure211, Blueair Classic 280i, 480i, 680i models were launched during the event. These purifiers have built-in clean air intelligence technology that integrates seamlessly with an app or a sleek Blueair Aware air monitor that helps consumer better understand pollutants indoor and speedily remove the contaminants.

The launch event was held at Taj Ambassador, Delhi on 8th February 2017, and was executed by Vibgyor Brand Services.

This collaborative confluence managed by Vibgyor had elements of mingling, imparting, sharing the information with media personalities and bloggers. This occasion marked Hicare's entry into a wide portfolio of premium home related services and was an important milestone in its journey to reaching millions of households.

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