Vibgyor manages and executes launch of Ricoh products


Ricoh India Ltd, a brand in the field of office imaging equipment, production print solutions, document management systems and IT services launched its laser printers ‘Andromeda’ , also known as ‘Continuous Feed’ Printers at the Taj Palace, New Delhi recently. The launch event was conceptualized and managed by Vibgyor Brand Services as the evening was glamoured with the dance performances by professional dancers.

The concept centered on launching the laser printers with full fanfare to the dealers and prospective buyers of India. The stage and décor was set up and the girls dressed in LED lights sashayed down the stage to unveil the laser printers along with Manoj Kumar, MD & CEO to the audience and the media. A demo zone area was also made where the dealers and prospective buyers could see the live demo of the product. The emcee interacted with the audience followed by dinner and cocktail.

Speaking about the occasion, Sambit Mishra, COO Production Printing of Ricoh India said, “The event was huge success and was well managed. The team was happy with the arrangements and we look forward to doing more business with Vibgyor”

Praveen Kumar, Project Head at Vibgyor Brand Services said, “It was delight to be associated with Ricoh for the first time and we look forward to work with them again.”

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