Vibgyor manages Blackberrys' Partners Meet in Goa to unveil new collection
Blackberrys brings onboard experiential marketing agency Vibgyor Brand Services to curate a large scale Partners Meet at Grand Hyatt Goa aiming to attract new investors and expand the brand URBAN from merely being a wall in Blackberrys’ store to having its own exclusive showrooms.
Blackberrys Menswear has grown as a garment company from the bylanes of Delhi’s Chandni Chowk to a global name in fashion industry. Be it the able leadership of the Mohan Brothers, or the very passionate team, Blackberry's has risen up the ladder and continues to climb.
The Partners Meet aimed at creating an experience which showcases the urban apparels in a rhetoric paradigm while also forming an impression for the potential investors. Urban collection is classified as a high-street fashion so the complete experience was themed around niche and clean factory setting. A captivating urban style street inspired from New York was thoughtfully crafted that featured fashion illustrations, creative patterns, anti gravity zone, graffiti wall and much more.
The event had an ornate setting right from the imposing entrance to grand stage and fashion ramp. Emcee for the event was Karishma Kotak. The highlight of the show was Fashion Night which saw Ramp Walk of URBAN Collection by 16 top class National and International models, followed by an electrifying performance by leading dance artist Gauhar Khan and live concert by melodious singer Papon.
The event witnessed hoardes of preening style-setters and fashion lovers. #UNCAGEURBAN trended on all social media platforms which added to PR and the media mileage.
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