Vibgyor executes media launch of Huawei Nova 3i and Nova 3 Media
Vibgyor was given the mandate to conceptualize and manage all aspects of the India launch event after a multi agency pitch.
Huawei recently organized the media launch to unveil the Nova 3 and Nova 3i for the Indian market at The Lalit, New Delhi and announced the availability and pricing details of the handsets. The same handsets were launched in China last recently.
Vibgyor was given the mandate to conceptualize and manage all aspects of the India launch event after a multi agency pitch. Right from hotel booking, coordination, MICE, invites, registration, product presentation, event set-up, demo zones and give-aways, all aspects of the event were managed by Vibgyor. The event began by a brand presentation by Paras Chopra Senior Director Product Planning, followed by product presentation by Anupam Yadav, Product expert.
The smartphones were then unveiled via a stunning demo zone, that displayed each unique feature of the two phones through interactive walls. A vertical garden selfie wall was created as background for people to test the AI cameras of the phones. A digital gaming wall was created to highlight the GPU Turbo feature of the phones. The Qmoji wall was the highlight of the demo zone, as it showcased the Qmoji and gesture effects that the new phones boast of. Also, an AI shopping wall was installed that had props and products displayed, to highlight the Amazon assist feature. Huawei applauded Vibgyor’s unique ideation and flawless execution of the event.
Commenting on the successful execution of the event, Dhruv Kalra, Chief Operating Officer Vibgyor said, “Our team has been servicing Huawei India for a few years now and understands their requirements very well. This particular event was hugely satisfying due to the extensive demo zone which was unveiled using a kabuki screen. We look forward to many more exciting projects with Huawei in the future.”
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