Vibgyor executes launch of Za Perfect Solution Serum


Za, The Premium Beauty brand from The House of Shiseido in association with leading fashion and lifestyle magazine Cosmopolitan hosted an evening to celebrate the India launch of its Za Perfect Solution Serum at the Taj Mahal Hotel, New Delhi. This event was organised by Vibgyor Brand Services, that welcomed the Capital’s jet-set and high-heeled women.

Za - The Power of Beauty event featured the launch of Za’s latest Perfect Solution Serum which witnessed the showcase of an exhibition inspired by the Serum through a series of superlative visual stories told through illustrations, paintings, photographs & sculptures by renowned Bangalore based artist Sharon Nayak. The 22 unique pieces of art celebrated a world that is innocent, glamorous, feminine, modern, powerful and everything Beautiful.

The Za Perfect Solution Youth Whitening Serum, is the latest Skinovation developed by leading scientists that combines the best of both worlds – Brilliant Skin Clarity and Youth Retention.  It features Za’s Breakthrough RETINOWHITE Complex that delivers unmatched Radiance and helps retain Youthful Luminosity from inside-out.

Speaking on the occasion, Mr. Salman Bukhari, Marketing Director of Shiseido India Pvt.

Ltd. said, “Shiseido is proud to introduce to Indian Metropolitan women our Most Powerful Serum from Za and what better way to bring it to India than with our partner Cosmopolitan.

As a patron of art, Shiseido has a rich history of being a curator of the finest artisans around the world. It is in our DNA to promote a culture of aesthetics and beauty in everything we do. With Za, The Power of Beauty we hope to continue our journey of creation of art in India with someone as talented and visionary an artist, as Ms. Nayak.”

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