Vibgyor executed BabyOye World Breastfeeding Week Mall Activation

World Breastfeeding Week is an annual celebration which takes place every year from 1st to 7th August in more than 120 countries. BabyOye, a venture of Mahindra Group that caters to a wide range of childcare products, celebrated World’s Breastfeeding Week across 10 cities. Vibgyor Brand Services was roped to do the mall activation for them.


We educated mothers, both expecting and of infants and raised awareness of breastfeeding through various engagement activities. We planned a ‘Myth or Fact’ engagement activity where the mothers would pick a cue card and tell if the statement written on the card is a myth or a fact. The promoter at the end of activity also educated the TG of the fact in detail. Another engagement activity that was planned was ‘Crossword Puzzle Game’ where the TG would find try to find the words in the crossword puzzle and the participant who would be able to find at least 4 words was gratified with BabyOye freebies. The activity was conducted in malls in 10 cities across India, namely, Thane, Pune, Ahmedabad, Baroda, Bangalore, Mangalore, Ghaziabad, Coimbatore, Faridabad & Noida.

Ankur Kalra, CEO, Vibgyor Brand Services says, “BabyOye is one of the new clients that we have acquired and we have done a couple of activation's for them. I feel that my team did a great work and we plan to do more grand activation's' for them in future.”

Tags assigned to this article:

Around The World

Our Publications