Vibgyor engages TG for Kérastase and Decleor with mall activation in Mumbai
Kérastase Paris and Decleor Paris connected with Vibgyor Brand Services, an experiential marketing agency specializing in brand activations and events, to reach out its target audience and offer skin and hair solutions at Oberoi Mall, Mumbai from 8- 12 February 2017.
Kérastase Paris is a French international luxury brand that offers a range of hair care products and forms part of the professional product division of multi-national Paris-based parent company - The L'Oréal Group.
Decleor Paris is another luxury brand under the L'Oréal Group, catering to aromatherapy & phytotherapy natural skincare category, beauty treatments and cosmetics based on essential oils and plant extracts manufactured in Paris.
Working towards the brief of doing an exciting mall activation ‘ Vibgyor curated a niche and luxurious setup at mall main atrium to invite and pamper women on the occasion of women’s day.
Two separate zones were created each for Kérastase Paris and Decleor Paris. While Kerastase zone offered free hair consultation through the specially made Kerastase hair scanner; Decleor zone offered free trial of various body rituals and selective product discount.
This alluring luxury set up was created in a day inviting a huge number of women participating in the activity. The activity continued for 5 days and was an apparent hit amongst the target audience.
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