Vibgyor curates 360-degree photo station for Mother Dairy at IPL
Delhi Daredevils got Mother Dairy as right arm sponsor for the tenth Edition of Indian Premier League and the classic dairy brand collaborated with Vibgyor Brand Services, a leading experiential marketing agency, to activate the crowd.
Mother Dairy is a wholly owned subsidiary of the National Dairy Development Board (NDDB) and is an initiative under Operation Flood, the world's biggest dairy development program launched to make India a milk sufficient nation. It wanted to use IPL as a consumer engagement opportunity and thus brought in Vibgyor to curate an exciting 360 degree photo opportunity for cricket fans at Feroz Shah Kotla Stadium, New Delhi during 6th March to 14th April 2017.
A bullet time photo station was installed with an orbit fitted with smart phones, each positioned to capture the moment from a new angle. The bullet time photo shot worked in a fraction of a second to create a stunning array of pictures that captured the slightest of movements and the smallest of expressions.
The installation was a hit and got people to make some crazy poses, tagging their family and friends too. Some even used props like Mother Dairy branded bats, crowns etc to get into the IPL spirit. Once the pictures were shot, they could be viewed and shared on LCD screens.
Mother dairy conveyed the #JeetengeDil spirit to the audience through this 360 degree innovation center and appreciated team Vibgyor for conceptualizing and implementing the idea successfully.
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