Vibgyor Brand Services executes 3 campaigns in the spirit of love
Valentine’s Day gives lovebirds in the city a legitimate reason to spend the entire day with each other. As they go about the rituals – buying gifts, catching a movie or booking a table at a fancy restaurant, there’s always that something special they look for to make the day memorable. And brands and marketers have swooped in to save the day by creating promotional events and activations for their products that double up as personalized experiences.
Here’s a low-down of some recent Valentine’s Day campaigns executed by Vibgyor Brand Services:
[caption id="attachment_5467" align="aligncenter" width="199"] GamesatWeChat[/caption]
[caption id="attachment_5468" align="aligncenter" width="300"] WeChat Scan Me Eat Me[/caption]
[caption id="attachment_5469" align="aligncenter" width="300"] We Chat Cake[/caption]
1.’ Eat Me. Scan Me.’ for WeChat
The brief was to make a Valentine’s Day themed campaign which everyone would love. And who doesn’t love cake! A 1,000 kg monster cake was created atAmbience Mall, Gurgaon that doubled as a QR code to download the WeChat application.
A group of 14 chefs took 22 hours to make the cake and then transport it to Ambience Mall, Gurgaon where it was assembled to form the QR code. Over 7,000 slices of cake spread over 240.5 sq cm made for a spectacle that could not be ignored. All day long, couples participated in games that got the love juices flowing and kept them engaged through the evening when the cake was finally cut.
Love-o-meter: 7/10. There were plenty of games for couples – Paper Dance, Up Close, Love Quiz and Tongue Twisters while they waited for the big finale in the evening when the cake would be cut by popular RJ duo Swati and Piyush of 93.5 Red FM.
[caption id="attachment_5470" align="aligncenter" width="300"] Love in Paris[/caption]
2. Love in Paris
L’Oreal was looking for a campaign that would soak everything and everyone around it in the spirit of love. Keeping this in mind the city of eternal love – Paris was re-imagined and re-built at 4 malls in Delhi and Mumbai for 5 days complete with a 20 ft Eiffel Tower, cobbled streets, Victorian style dressing rooms and world-class L’Oreal products.
Everything was designed to wow women the moment they stepped into the mall by getting them to sidetrack their plans of shopping and focus on looking good and feeling good. Nail art, makeovers, chocolate cafes and gorgeous backdrops of Paris make for an activity that kept women enchanted the whole day.
Love-o-meter: 9/10. Not only did it make for a gorgeous backdrop but the hearts, the Victorian streets and the tiled floor transported everyone to a whole different place. L’Oreal was able to able to capture some serious mind share with this campaign. A record 1.5 lac women and 4,000 makeovers
[caption id="attachment_5471" align="aligncenter" width="300"] Love Vala Tyohar[/caption]
[caption id="attachment_5472" align="aligncenter" width="300"] Love Vala Tyohar (2)[/caption]
3. Love Vala Tyohar for Bikanervala
A 100% desi sweet shop became the talk of the town by celebrating a ‘phoren’ festival. Why limit the love to just lovey-dovey couples when you can take it to full families with a ‘love wala tyohar’ style dine-in. There were hearts, cupid, love cushions and meals for the entire family laced with some pure love dished out Bikanervala style at select restaurants in Delhi/NCR.
The love in the air was palpable with hearts, balloons, love cushions and a love game. A free meal on the house was on the cards for families if they played and won in a Spin the Wheel game.
Love-o-meter: Pretty high! This was the first time Bikanervala decided to celebrate Valentine’s Day and for their diners it was nothing less than a festival.
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