Viacom18 dials up its kid’s ecosystem, extends the KidZania association to Mumbai
After the tremendous success of its COLORS and NICKELODEON themed studios in Delhi, kids will now experience a slice of immersive experiential entertainment in Mumbai.
Viacom18, India’s fastest growing media & entertainment network is all set to extend its association with KidZania to Mumbai.After the tremendous success of its COLORS and NICKELODEON themed studios in Delhi, kids will now experience a slice of immersive experiential entertainment in Mumbai. This successful association with KidZania has been another step forward in Viacom18’s strategy of building ecosystems outside of the traditional television landscape,creating synergies across brands and platforms.
KidZania is a safe, unique, and interactive indoor theme park that empowers, inspires and educates kids through real-life role-play activities. The association with Nickelodeon & Colors is a step towards empowering kids by allowing them to get behind the scenes of their favorite shows and characters. By providing a heady mix of reality and learning with entertainment, this association will provide a powerful developmental platform for kids to explore the inner workings of the enthralling world of media and entertainment.
The COLORS Studio will allow kids to actively interact and understand the story that is going to unfold for COLORS show properties be it India’s Got Talent, Rising Star, or the currently ongoing Dance Deewane.They can choose to be in front of the camera or behind it; enact the role of a celebrity host or get ready to dance with the stars and step into the shoes of their favorite judges, show characters. Through this role-playing activity, children will understand every aspect of a show production.
With the Nickelodeon studio the channel aims at engaging their young viewers beyond television. Aimed at creating an immersive experience for kids, the Nickelodeon studio at KidZania will bring to life the engaging world of toons, allowing kids to enter and experience the wonderful world of stories. Through these role-playing activities at the dubbing studio, kids will be able to enjoy a true to life simulated dubbing experience, by giving voice to their favorite characters like Motu Patlu, Shiva, Rudra to name a few.
The COLORS and Nickelodeon studio will open its doors at the KidZania in R- city Mall, Mumbai starting 18th September 2018.
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