Vero Moda, Jack & Jones and ONLY Present The ‘All Starr Jamm’
A monthly affair, All Starr Jamm, now on its 12th edition took place on June 12 at the Jack & Jones/Vero Moda/ONLY flagship store in Mumbai. The anniversary of the event was in line with its tradition of celebrating fashion and musical talent with well-known faces in the industry. Attended by about 700 people, the event was executed by Cream Events.
The evening witnessed musical artists like Ananda Sen (from The Supersonics) and Neel Adhikari (from Neel & The Light Bulbs) jamming alongside Monica Dogra (Shaa'ir + Func) and Suman Sridhar (from Sridhar/Thayil). The after party had the crowd dancing to the tunes of DJ Aaron James until midnight. The evening saw guests like Gul Panag, Arunoday Singh, VJ/actor, Yudi, VJ Bani and Mohan (Band Agnee) among others.
Speaking about the property, Vineet Gautam, Country Head - Bestseller India said, "It's been a great journey. 12 months and 12 editions later the artists and the crowd have only gotten bigger and better. All Starr Jamm is now truly becoming an open ground of talent - for both established as well as upcoming artists. It appreciates artists in their truest sense. This initiative which started a year ago by Sameer Malhotra (model / actor) and Harshad Chavan (Director - Cream Events) has now positioned itself as a brand by itself in the industry. Known for its varied collection and targeting consumers who are brand conscious, stylish and funky, these three brands attempted a novel way to strike a chord with their target audience - an initiative in a retail space, that has proven successful. We are looking forward to have many more successful editions. The idea is to take this to the music aficionados across the major metros in India."
The concept for this edition was the same, though held on a larger scale. Apart from music lovers, the artists themselves invited a lot of people from their networks. It was promoted through Jack & Jones/Vero Moda/ONLY's Facebook page. The events have also started being promoted through radio ads. Budweiser and artistaloud.com were on board as partners for the event.
Commenting on the event, Wilson D'souza, Senior Manager - Operations, Cream Events said, "All Starr Jamm is all about bringing together artists from different genres of music, thus promoting this art in a creative way. The brand store is repeatedly proving to be an ideal location for an evening like this due to the space and layout. Being the anniversary edition, we witnessed an ecstatic set of more than 700 attendees, grooving to the music and asking for more. Splendid performances and keen audience ensured it was an enthusiastic evening."
Over the past 12 editions, All Starr Jamm has also been attended by known celebrities like Aditi Rao Hydari; singer Vishal Dadlani; singer Shefali Alvares; photographer Prasad Naik; models Sheetal Mallar and Pia Trivedi; actress Mandira Bedi; director/producer Raj Kaushal; actress Shruti Seth, VJ Juhi and Andy; Riyaz Amlani - MD and CEO - Impresario Entertainment & Hospitality; Rajeev Samant - Founder and CEO, Sula Vineyards; AD Singh - Owner - Olive; designers Nandita Mahtani and Rocky S; celebs like Narendra Kumar Ahmed, Amrita Arora, Ranvir Shorey, Purab Kohli, Apoorva Agnihotri, Shilpa Agnihotri and more.
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