Venus Crème Bar’s campaign engages young couples through multi-city campaign
Venus Crème Bar, a product of RSPL Ltd. engaged young married couples in NCR Delhi with Venus Crème Bar presents “Aapki Khoobsurti Unki Nazar Se” contest. After visiting 3 cities and engaging thousands of young married couples the campaign set the same momentum in New Delhi.
The couples are invited to express and experience their relationship chemistry and in that process rediscover the tenderness and beauty of their marriage.
The contest will engage the participants in various activities as they set out in pursuit of the emotional quotient in their marriage. Divided into three phases it will be spread across three days from the face to face auditions to a grooming session followed by the city specific grand finale where the winning couple will be adjudged.
The face to face round of event in the city took place on October 29th at at The Umrao Hotels and Resorts, while the city finale will be held on 05th November, 2017.
Initiated as a brand property to engage married couples across the 14 cities, the contest has been successfully concluded in Ahmedabad, Rajkot and Nagpur. Coming to the capital the contest is bound to give the young married couples in the city an opportunity to reawaken the love in their marriage.
Commenting on the contest, Rahul Gyanchandani, Joint Managing Director, RSPL Ltd. said, “Venus crème bar is known for its softness and perfect skin care where the best of ingredients come together to give your skin the best of indulgence. Much akin to the brand’s objectives the contest seeks to actively allow married couples to participate and experience the tenderness and vulnerability of being loved and appreciated by their spouses. Being a society that is reserved when it comes to expressing emotions the contest further aims to create an outlet that celebrates the power and impact of expressiveness between couples. ”
The underlying strategic goal of this contest is to encourage couples to realize how to strengthen the marital bond and to nurture and cherish it.
The contest has been planned over a 6 months period starting September with on ground activations in Ahmedabad, Rajkot, Nagpur, Delh Ncr, Amritsar, Jaipur,Jodhpur, Bhopal, Indore, Jabalpur, Raipur, Agra, Lucknow, Varanasi and will involve hordes of couples who will display their chemistry on stage.
The format of the contest includes submission of couple photographs, a story describing the last time they got appreciation from their better half. They will further be shortlisted for a face to face audition followed by a grooming session with experts and a city finale wherein the contestants will be engaged in various activities from walking the ramp to games that will help the panel analyze their chemistry. Each city will follow the same format which will finally culminate into the main grand finale early next year.
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