Uvar Global to launch India Beach Fashion Week powered by Gionee


Gionee Smarphones presents the 1st edition of India Beach Fashion Week 2015 – A UV property in partnership with Grand Mercure – Goa Shrem Resorts, where the beach is the new Ramp !

IBFW 2015 is exclusively dedicated to resort, swim, beach & cruise clothing with the fast growing 'Destination Bride' category. The event will be held in Goa from 05th – 07th February 2015.

Spread across 3 exotic and 5-star destinations, India Beach Fashion Week 2015 will showcase a melange of India’s leading design talent coupled with trending and talented young designers. Mersmerising catwalk, celebrated trend setters, glamourous celebrities, retail pop-ups, buzzing after-parties and a fine selection of fashion connoisseurs will metamorphosize Goa into a Fashion Paradise.

Well known and sought after designer-duo Falguni & Shane Peacock will be the Grand Finale designers @ India Beach Fashion Week 2015 with their grand collection for the Destination Bride day.

Conceptualised and owned by the UVAR Global, this property aims to transform Goa's Candolim beach into an ultimate fashion, retail and party destination for all fashion and fun lovers. Showcase by 30+ designers, more than 50 pop-up shops,  live music and 3 luxe post-parties are juxtaposed to keep the media and attendees entertained and satiated. The Resort pop-up shops allows visitors to browse and buy the finest designer-wear and accessories while the post-parties gives them a chance to relax and shake a leg to the latest in world’s music.

The swim-resort wear and destination bridal-wear market has seen exponential growth in the last few years. IBFW looks to create a distinguished platform for young and established designers to showcase & retail their latest and specially created collections to national and international clientele during the most pulsating period at world’s favourite beach destination!

On the occasion of this announcement, IBFW Co-founder and Chief Creative Officer Mr. Pallav Ojha emphasizes, “Our core team has pooled their vast experience and talent into the conception of IBFW. We endeavour to create a platform where designers can showcase their collections exclusively for beach/cruise wear and destination bride for which there is a great demand but remains unexplored. IBFW provides this potent mix by fusing fashion with luxury, sun kissed beaches and music.”

Mr. Amyn Manji, Co-founder IBFW adds, “This is a very unique property and we want to take this international to various Beach and Destination Wedding destinations as we go along. For now, I invite you to come experience and enjoy art, culture, and the Goan hositaIity at IBFW 2015.”

Speaking about the association, Mr. Arvind Vohra, India Head, Gionee Smartphones said, “Gionee Smartphones are known for their amazing designs along with packing in topnotch specs across its portfolio. The Gionee Elife S- series smartphones are not just incredibly slim but also sexy in form and factor. The S5.1 in fact is touted as the sexiest phone in the world. Today, phones are a reflection of one’s lifestyle in every way and Gionee's association with IBFW is an ideal platform for reaffirming this new age phenomenon. Taking our design philosophy further, we are proud to be associated with the glamorous and high-on-style IBFW 2015.” 

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