UltraTech Cement associates with Mumbai City FC as strength partner
UltraTech Cement has recently announced its association with Mumbai City FC, Mumbai’s franchise in the Indian Super League, as Strength Partner. The brand now aims to extend its support towards building the beautiful game in India with this tie-up.
Football is fast gaining popularity in the country, and the success of the first edition of the Indian Super League is a testimony to it. Indian Super League achieved the rare milestone of having registered the highest average stadium attendance for any football league in Asia, and the fourth highest in the world in its first edition.
Indian National team captain, Sunil Chhetri and Goalkeeper, Subrata Paul among others are the core players of Mumbai City FC. Nicolas Anelka, the marquee player-manager for Mumbai City FC, is a globally renowned footballer having plied his trade with top clubs in Europe including Real Madrid, Manchester City, Chelsea and Arsenal, among others. Bollywood actor and football enthusiast Ranbir Kapoor is the co-owner of the team.
The team’s logo is a reflection of a resilient fortress that depicts the strong and determined spirit of the city. It also depicts a train that is the lifeline of the city. The seven stars symbolize the seven islands that form Mumbai.
“UltraTech has always been strongly connected with sports in India; be it cricket and now football. UltraTech, as a brand, signifies strength and beauty, which is what football as a sport stands for. Mumbai City FC has a strong mix of top national and international players and has a promising season ahead. Our association with Mumbai City FC is a step towards connecting with the youth of India through football, while also leveraging the rising popularity of the game as a brand,” said Mr. O P Puranmalka, Managing Director, UltraTech Cement Ltd.
Commenting on this association with UltraTech Cement, Team owner, Mumbai City FC, Ranbir Kapoor, said, “UltraTech Cement have been associated with sports teams in India for awhile now and it gives us a major confidence boost that they have ventured into football in India with Mumbai City FC. I am very glad to welcome them on board as our strength partner for this season.”
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