UBM launches corporate campaign to mark its 10th year in India


Exhibitions organizer, UBM India, has launched its new corporate campaign to mark a successful decade of providing diverse industries inIndia with trade platforms. The campaign, highlighting UBM India’s role as a catalyst in bringing trade communities together across multiple industry verticals, is launched across print, online, television and outdoor media.

The communication contained in the creatives including the TVCcentres around the essence of what UBM India as a corporate stands for and what it brings in as an industry player. The corporate TVC that is on air, beginning this week, is conceptualised around the theme of “bringing communities to work together”, “helping create the right conversations” and thus “enabling business”.

Commenting on the launch of the campaign, Acting Managing Director, Yogesh Mudras, UBM India said, “A recent industry study has ranked trade exhibition as the key marketing tool adopted by companies today, to promote their business. This clearly reinforces our contribution as an industry player, towards B2B trade in India. The success stories of our customers and partners across the 18 verticals, we cater to, bear testimony to our rich 10 year stint in India. Our Corporate campaign is a reflection of our continued commitment to the industry and celebrates our very own success story in India.”

The first phase of the campaign that extends till mid-April will extensively leverage Social media for its outreach.

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