Tushar Dhingra joins SMAAASH as new CEO

SMAAASH gaming and entertainment center has announced the appointment of Tushar Dhingra as its new Chief Executive Officer with immediate effect. SMAAASH is known to offer an immersive, evolved, interactive and innovative social experience that marries sports, virtual reality, music and dining in India and the US.


Dhingra will be responsible for contributing to SMAAASH’s overall strategy and expansion plans with the core objective of pioneering technology development and raising profitability across its centers.

He joins from iTV Network, one of India's growing news network. Prior to that, he was a partner at the world’s leading executive search firm, DHR International. He was also instrumental in building and running Reliance Big Cinemas as their Chief Operating officer into a retail entertainment business of great repute and scale. Big Cinemas was named Retailer of the Year in Entertainment at the India Retail Summit and won the Most Admired Retailer - Entertainment Award at the Images Retail Awards in 2006, 2007 & 2009, Exhibitor of the year in Asia by Hollywood reporter in 2008, Most admired innovative concept of the year, IRF in 2009 for Cine Diner, Retailer of the year (leisure & entertainment) award and Reid Tailor Award for Retail Excellence in 2007 during Tushar’s tenure. Tushar has also been the brand Architect for PVR Cinemas and also was instrumental in gaining a leadership role in Cinema Adverting Industry in India. Earlier in his career, he established the much-accomplished concierge service for Taj Group, and was touted to be one of the first and the youngest to adorn golden keys in India.

Commenting on the new appointment, Founder & Chief Imagination Officer, Shripal Morakhia says, "Right talent is essential to SMAAASH’s expansion policy. Tushar has a proven record of raising businesses to new heights that are firm in foundation, longevity and profitability – three pillars of our success till date. I look forward to his key learnings and implementations across the board."

Newly appointed CEO, Tushar Dhingra opines, "We want to expand SMAAASH from the ground up with its vision centered around being a technology and innovation company first – followed by everything else. The aim is to masterfully execute and profitably scale up Mr.Morakhia’s vision. I share the company’s mission and aim to aggressively chase the path to profitable growth by leading conversations and scalable change in the experiential, gaming and entertainment sectors across our country and key countries offshore." 

Tushar is a Bachelor in Arts, Hospitality Management and also has a Post Graduate degree in Management from IMT Ghaziabad.

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