Tupperware launches massive campaign to reach out to Corporate India
Florida-based player in food storage, Tupperware’s India wing has reached out to the office going population by way of its latest campaign. The brand is introducing its new Tupperware Ultimo ‘Steam it’ for steaming solutions, keeping the health aspect in mind. To be executed by DDB MudraMax, the on-ground activation plans to engage over 180 corporate offices and parks across eight metros for the whole month of February.
The campaign revolves around the idea to break the office monotony by creating interesting and informative short breaks, educating office goers on steaming and other Tupperware products along with fun-games, also highlighting the opportunity for empowerment of women.
Newly appointed Chandan Dang, Chief Marketing Officer, Tupperware India said “This new year, Tupperware remains focused on promoting healthy eating. Through products like ‘Ultimo Steam It’ and other products in our range, Tupperware is on a mission to educate people on the significance of eating light and healthy, staying fit, and steamed food is definitely a route towards a healthier life. We want to inspire people to minimise methods like deep frying and adopt steaming as a regular cooking process. To educate people on this healthier option of cooking, Tupperware is conducting office campaigns to reach out to the audience that consciously strives for a healthy life. Through this activity in corporate offices across cities we want to help people opt for the best choice.”
The company reinforces how steaming is one of the best cooking methods for maximising the natural taste and colour of food, while retaining most of its natural nutrients. Steaming vegetables not only preserves their nutrients, but also brings out their colour and enhances their flavour. With the ‘Steam it’ range, the company claims preparation of nutritious, delicious, light and low-calorie steamed recipes. According to Tupperware's global results for the third quarter of 2012-13, India grew by as much as 50 per cent, driven by the middle class' demand for its kitchen storage products.
Mandeep Malhotra, President, OOH, Retail and Experiential, DDB MudraMax said, “Tupperware is part of most urban homes in metros. The brand is built on engaging beyond just tangible benefits of hardware sales. To us this was an insight which led to great content that started conversations at social engagements.”
Around The World