Tourism Fiji launches new campaign featuring Bollywood actress Ileana D'Cruz
The campaign will offer opportunities for travel professionals to connect with more than nine Fiji partners, including the Airline, Hotels, DMC’s and Boutique resorts.
Tourism Fiji unveiled its new roadshow campaign, #BulaHappiness featuring Bollywood actress Ileana D’cruz. The roadshow will take place from August 7-14.
The actress launched a video of her experience on a recent to trip to Fiji this year and simultaneously opened the annual roadshow, which covered four major cities of Mumbai, Delhi, Kolkatta and Bangalore.
Commenting on the launch of the new campaign, Tourism Fiji Chief Executive, Matthew Stoeckel said, “India is a strategic market for Fiji and one that we see with potential for future growth. It’s crucial that we embark on roadshows like this to actively engage with trade partners in the market. It’s also a great opportunity to form new partnerships and share new properties and experiences that Fiji has to offer.
The roadshow will offer opportunities for travel professionals to connect with more than nine Fiji partners, including the Airline, Hotels, DMC’s and Boutique resorts.
“Apart from the key metros, we are also penetrating Tier I & II cities by conducting webinar and training sessions in these markets to ensure that the travel trade is well equipped to answer queries related to our offerings,” said Tourism Fiji’s regional manager India, Seema Kadam.
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