Top five MICE destinations in India
India is expected to generate well over 2 million outbound MICE and luxury tourists per year by 2020, and can emerge as an important market for MICE travel.
India’s travel and hospitality sector has witnessed an upward trend in the past couple of years. It is expected to generate well over 2 million outbound MICE and luxury tourists per year by 2020, and can emerge as an important market for MICE travel. MICE tourism has enabled India to develop better infrastructure, improved rail, road and air transport and making it unique as well as excellent destination.
The local market segment has been dominated by domestic players like OYO and MMT but they are also moving across borders to attract new clients for them.
The MICE Industry is required to bring new ideas and clients to our country which can increase sale and revenues. The specialized industry meets unique need of companies and the service industry is essential to bring trade, transportation, travel and finance together. Social media promote MICE business to increase awareness and to improve customer service.
India is developing fast and becoming the most preferred destination due to its unique warm hospitality, rich historical and cultural heritage, exotic business hotels, advanced technology and providing best infrastructure. India has been holding trade shows, exhibitions and events. Some major MICE destinations of the country are:
DELHI- The capital city Delhi remains a favourite MICE destination due to world class infrastructure, ancient monuments and availability of excellent shopping centres. Some popular business meeting venues include the Habitat World Convention Centre, Vigyan Bhawan and the convention hall at The Ashok.
MUMBAI- Being the financial capital of the country Mumbai attracts national as well as international meetings and conferences. It is a city with availability of best human resource and infrastructure. The city is constantly coming out with new experiences, and enhancing already existing ones, keeping in mind the evolving needs of the MICE tourist.
HYDERABAD- The pearl city Hyderabad is an information and technology hub of India. Studded with numerous heritage monuments, the heritage city Hyderabad has come up with a sophisticated business venue, Hyderabad International Convention Centre – HICC. The lavish HICC is able to meet the requirements of a convention of 5000, a seminar for 500 or a meeting of 50.
CHENNAI- Tamil Nadu government has come up with the Chennai Convention Centre (CCC) to promote the world-class business tourism. The CCC has an air-conditioned banquet space can hold 2000 delegates at a time and hence becomes suitable for mega-scale events.
KERELA- With four international airports, plenty of convention centres, and a high inventory of branded hotel supply, Kochi as well as other cities in the State are well placed to bid for events. The state offers value for money as it provides plenty of add-ons like scenic beauty, exotic cuisine and attractions like Ayurveda.
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