Top 10 Experiential Agencies of 2014


As humans, we all look for categorizations. They make our lives easier and more

manageable.Therefore, it’s only natural that we at EE, after careful scrutiny,

bring to you the list of Top 10 Experiential agencies in India today. For marketers

and newbies in the experiential world, this list provides the top 10 agencies

in India that have made their mark and given an excellent show as far as experiential

is concerned.

Keeping in mind the scalability factor, the brilliance in innovation, and the

management of the audience, we have compiled a list of top 10 agencies. And the

winners are –

1. Wizcraft

Established in 1988, this agency is responsible for all the magic behind the IIFA

Weekend and Awards, Green Globe Foundation Awards, Global Indian Music Academy

Awards and the Film & TV Producers. Some of the prestigious projects led by

Wizcraft most recently include the Opening and Closing ceremonies of the Commonwealth

Games in New Delhi, the ICC World Cup’s Opening ceremony in Dhaka, the Oman

Tattoo and the celebration of 150 years of India-South Africa friendship.

2. Percept

Founded in 1984, Percept Limited, they are responsible for some of the biggest

shows such as Sunburn (with over 1,00,000 attendees), Bollyboom, Filmfare, Ad

Films, Feature films, Fight Night, GOD, Champions of the world, Windsong, and

the list goes on. Celebrating 30 years of excellence, they provide creative services,

media services, digital and mobile services and and also have a vertical that

handles sports and entertainment for their clients.

3. LIVE Viacom 18

LIVE Viacom18 is a subdivision under Integrated Network Solutions (INS) whose

mandate is to create LIVE IP's in the Music & Entertainment space. They are

the ones responsible for creating MTV Xtreme, the Comedy Central Chuckle festival,

Supersonic, MTV Bollyland, Nickelodeon KCA India, etc.

4. Only Much Louder

The guys behind the multi-city, multi-day Bacardi NH7, A Summer’s Day, The

Scene, NH7 Smash Up, and NH7 Shake Down, MTV Bring On The Night, and producing

the Cannes Lion-winning show - The Dewarists, OML has made their mark in the events


5. Fountainhead

Having commenced operations in 1995, Fountainhead has worked with top global brands

like MTV, Philips, Hutchison Max Telecom, Procter & Gamble, Pepsi and solid

domestic brands like Tata, Blue Star, Aditya Birla Group and Bennett Coleman.

They have also handled international acts such as Akon, 50 Cent, INXS, Spyrogyra,

Buddy Guy and have created very successful music festivals like The One Tree Music

Festival and The Mahindra Blues Festival.

6. DNA Networks

A name synonymous with Entertainment in Sports, DNA Networks are the big guys

behind events such as IPL, ICC Cricket World Cup Tour, ICC World Twenty20, Champions

League, Athens Olympic Torch Relay. Besides sports they have also a number of

music festivals such as Sound Awake, Rock’N India (an international annual

music festival) and it prides itself on being the only events company in India

to have produced live concerts with Music Greats such as Sting, Roger Waters,

Lionel Richie, Iron Maiden, Katy Perry, Bryan Adams, Shakira, Aerosmith, etc.

7. 70 EMG

Established over a decade ago, 70EMG, they are the curators behind festivals

like the India Bike Week – a first of its kind biking festival in India,

and the The Kala Ghoda Arts Festival in Mumbai since 2002 with over 6,50,000

visitors each year, the AAAI Goa Festival, South Asia's answer to the Cannes

Lions Advertising Festival - since 2007, the Nokia IndiaFest with over 12,000

visitors and the GJEPC India International Jewelry Week (over 800 exhibitors

& 50,000 business visitors) amongst many others.

8. Encompass Events

Having been in the industry for over 15 years and having more than 10000 projects

in their pockets, Encompass events are the brains behind the award winning campaigns

such as the P&G Thank You Mom mall activation, Gillette Shave For The Soldier

campaign and the world launch of Toyota, Etios, People’s Gateway Movement,

Mercedes Benz-Star Drive, etc.

9. DDB Mudra Max

Founded in 1980, DDB Mudra Max has dabbled in experiential in a way that it

successfully executed the 46 day long Grand Kerala Shopping Festival with the

Government of Kerala, grabbed the South African Tourism OOH duties, IAA Olive

Crown, and many more such properties along with handling experiential campaigns

for a number of corporates such as Volkswagen.

10. Showtime Group

Having been in the industry for over 30 years now, the Showtime Group has successfully

executed events such as the BMW 3 Series launch, BMW Xperience, BMW 6 Series

Gran Coupe Launch, DLF Mall of India launch, Swiss Unlimited launch, the Finacle

Conclave, Hero Insolito, Jodhpur One World Retreat, MINI Countryman launch,

Starbucks launch, etc.


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