TI aims to expand its bouquet of premium brandy offerings to cater to the preferences of existing as well as newer and experimental consumers

Tilaknagar Industries Limited (TI), one of the leading Indian-Made Foreign Liquor (IMFL) manufacturers, announced the unveiling of India’s first premium flavored brandy under its flagship brand, Mansion House. The first-of-its-kind French Style Premium brandy has been launched in three flavors - Orange, Cherry, and Peach, to begin with.

With this move, TI aims to expand its bouquet of premium brandy offerings to cater to the preferences of existing as well as newer and experimental consumers. The company plans to further increase its market share in South India as well as drive growth in nascent brandy markets like East and North-East India. Currently, TI is India’s largest premium brandy manufacturer, and its renowned millionaire brand, Mansion House Brandy (MHB) is the country’s highest-selling premium brandy. In FY22, the company sold approximately 6 million MHB cases and the brand registered a robust 25 percent year-on-year growth.

Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries said, “Brandy is the second largest product segment under the IMFL category. Flavoured Premium Brandy is completely new territory, an untapped market, and therefore offers a huge opportunity. This launch will enrich TI’s premium brandy portfolio which will further strengthen our regional presence and aid expansion, across geographies. The Brandy category continues to lead the company’s growth and our aim is to increase sales by 12-15 percent annually over the next three-five years.”

The Mansion House French Style flavored brandy has a unique blend of natural fruit flavors. The blend is infused with the essence of Oranges, Cherries, and Peaches sourced from renowned regions in India. In the first phase of its launch, the MHB premium flavored brandy will be made available in Puducherry, followed by other prominent markets.

Present-day consumers are more experimental and their tastes and preferences are evolving. Along with an increase in demand for premium products, this trend has given a significant push to flavored drinks and cocktail culture. The MHB premium flavored brandy aims to enhance the experience of the aspirational Indian consumer and make brandy a drink with a popular appeal, Dahanukar added.

India is one of the largest markets for brandy globally. As per the company’s estimates, the premium brandy market in India is expected to grow at a robust Compounded Annual Growth Rate (CAGR) of 10-12 percent.

In the premium brandy category, TI, in addition to Mansion House Brandy, also manufactures and sells the super-premium Courrier Napoleon brandy (CNB) which is fast approaching the millionaire brand status.