The Great India Fashion Week Spectacle
There are more fashion weeks today than designers. Almost every city is coming up with its own fashion week, which it turn is now making fashion weeks lose their charm, becoming more of a social gathering than a business affair and a platform to showcase talent. With Bollywood glitterati moving the focus from the real agenda behind fashion shows. The concept of ‘show stoppers’ – only in the Indian fashion industry where a Bollywood actor/actress wears the most sparkling clothes by the designer and closes the show. Is the Indian fashion industry losing its focus or trying to make its own mark?
Lakme India Fashion Week
Location – Mumbai
Organizer – IMG Reliance
LIFW is a bi-annual fashion show that takes place in February and August is run by FDCI with title sponsor being Lakme. International labels that have taken part in LFW include Louis Vuitton, Dolce & Gabbana, and Roberto Cavalli. Responsible for launching the careers of designers like Sabyasachi, it is also known for the infamous ‘Akshay Kumar unbuttoned’ controversy. Running at the same time as the Paris Fashion Week, LFW needs to lose the drama it attaches to its shows, and get more business-like. Next time, more clothes and less of a socialite event, please.
Wills Lifestyle India Fashion Week
Location – Delhi
Organizer – Percept D’Mark
Bi-annual and held in the capital of India, organized by FDCI, WIFW is the more serious and business-like version of the India Fashion Week. Title sponsor being ITC Wills, it’s not too far from controversy – most recent one being Alia Bhatt’s wardrobe malfunction. WIFW takes place in April for Autumn-Winter and in October for Spring-Summer. With the event lasting 5 days, somewhere the thrill and excitement fizzles, and only the grand finale gets the most attention.
Delhi Couture Week
Location - Delhi
Organizer –Brandon de Souza Management Services
In terms of size, the Delhi Couture Week is now the third largest in the world after Paris and Milan. The PCJ Delhi Couture Week is a platform to showcase the finest Indian couture and bring to the fore the craftsmanship of nine of India’s leading couturiers. A five day event starting end of July and beginning of August, is attended by the who’s who of the industry, showcasing high-end couture. Having completed only 4 editions, it has managed to grab a spot in the top fashion shows of the country – giving good business and gaining good media attention so far.
HDIL – India Couture Week
Location – Mumbai
Organizer – Red Box Productions
Taking place every year in Mumbai between October and November, organized by FDCI and sponsored by HDIL is a couture showcasing of India’s leading designers in Mumbai. It is also no stranger to the Bollywood glitterati and show-stoppers. Such a kind of show works well for Delhi-based designers who have clientele in Mumbai. Designers bring their latest collections and have Bollywood stars to attract local media. Not considered as one of India’s most prestigious by serious fashion followers, but the media hype justifies and endorses its significance.
India Resort Fashion Week
Location – Goa
Organizer – Id8 Management Solutions
The property of NineOneNine, it is one of the largest fashion festivals in Asia that had socialite/model/fashion designer/businesswoman Paris Hilton as one of its DJs. Started only in 2011, its main sponsor is Gitanjali. The week also had a Goan category to promote local design talent. The IRFW showcased exclusive collections from designers including James Ferreira, Falguni and Shane Peacock, Rocky S and Pria Kataria Puri. “IRFW is the most relevant of the fashion weeks,” said designer James Ferreira, “Because we all live the resort life, except those of us in Delhi.”
Blenders Pride Fashion Week
Location – Bangalore, Delhi, Mumbai, Chandigarh, Hyderabad, Kolkata
Organizer – Dream Merchants
It is a fashion tour that takes place across six cities in India. The objective of BFW is to create business relationships and to facilitate a dialogue between fashion designers and trade buyers of the world. The main sponsor for the event is Blenders Pride.
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