The Fastrack Music Run, comes to Pune!
The platform aims to make fitness fun for the millennials.
The Fastrack Music Run, will launch in Pune in its maiden edition on 11th of January 2020, at the Mahalakshmi Lawns, Nagar Road, kicking off the first of its multi city edition’s in India for the coming year.
Asia’s biggest running series – The Music Run™ is the only international running series with music every step of the way. Pune is the latest stop in a global tour that boasts of 2,50,000 runners across 35 events and 13 countries, since its launch five years ago.
The event debuted in India, Bengaluru in 2016 as the Fastrack Music Run and has been a regular feature in the city’s running calendar with an average participation of 6,000 plus runners, y-o-y.
“In its new avatar The Fastrack Music Run will be a 2.5 km (non-timed) and a 5 km (timed) run where participants will complete a loop of the specially designed run course, dubbed the ‘Sound Track’. With a specially curated running playlist, speakers every 50m and a finish line party headlined by some of India’s finest artists”, said Mr. Jaideep Bhatia, Managing Director, JD Neo Fresh Events Pvt. Ltd.
One of India’s leading sport marketing & management firm, Meraki Sport & Entertainment, have acquired the exclusive Marketing & Commercial rights for the territory and in collaboration with JD Neo Fresh Events, the global license holders, intend to extend the event’s footprint to three cities - Bengaluru / Hyderabad / Pune, making it India’s biggest running series!
Talking about the USP of the event, Ms. Giselle Mendes, Head – Projects & Key Accounts, at Meraki said, “TMR’s mission is to transform the traditional and individual experience of running with headphones, into a unique shared health and fitness experience, thereby inspiring 18-35 year olds to lead a more healthy active lifestyle. A robust digital & social media activation plan, on-ground promotions at corporates, colleges, clubs etc., also gives brands an opportunity to actively engage with a relevant demographic, through a 45-day activation window.”
Fastrack is constantly seeking to build new avenues relevant to the youth. It stems from the insight that the youth are looking to create memories with unique experiences. Fastrack’s partnership with The Music Run flagged off this journey and aligns seamlessly with Rage With Fastrack – the brand’s community engagement program. Rage With Fastrack, is a one-of-a-kind program which gives the youth access to events and parties happening across the country along with money-can’t-buy experiences like artist meet and greet and much more.
“We are excited to take the Fastrack Music Run to key cities across the country, over the next 18-24 months. With three successful editions in Bengaluru, we are now bringing the beat to Pune. We are confident that Pune will #RageWithFastrack” – said Mr. Ayushman Chiranewala, Head – Marketing, Fastrack.,
The registrations for the event are Live on Book My Show and early bird tickets are on sale now.
For details, www.fastrackmusicrun.com
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