The Brand Brewery executes the launch of Vespa 150cc


The Brand Brewery recently managed the complete mandate to launch the all new Vespa 150 cc two wheeler, the first 150cc scooter to enter the Indian market. The new Vespa was unveiled by global brand ambassador of Vespa & legendary Italian footballer Alessandaro Del Piero (ADP).

Amidst great fervour, TBB welcomed the iconic Italian footballer ADP at Mumbai International airport wherein an amazing fan moment was created with more than 100 young football enthusiasts eagerly waiting to receive their idol.

The launch of the Vespa 150 cc was planned in multiple phases which saw an exclusive attendance of Media and whose and who’s of the society. An illustrious photo session for a renowned lifestyle magazine was conducted with ADP, further a video shoot of ADP showing his football antics and sharing his love for the brand was captured.

An introduction of ADP with a magnifying unveiling of latest Vespa 150 cc to the Indian Media was followed by a Q&A session describing the association of the brand ambassador and the brand. Mr. Pele ( Piaggio Group MD) led a brief session about the future plans for the India Market.

A special CSR initiative – Vespa for Children, was also a part of the launch which was a joint effort between Vespa and renowned child welfare NGO for under privileged kids – SMILE Organisation.

The Special edition Vespa 150 cc was placed on auction and the highest bidder was awarded with Vespa Signed by Alessandaro Del Piero and proceeds of the auction went to the charity benefitting under privileged kids.

To enhance the buzz of the launch, a digital campaign was running simultaneously which gave a chance to the biggest fan of ADP to meet his idol in person and learn a trick or two.

A lifestyle party to introduce ADP and Vespa to the famous socialites was organised in the latter half of the evening, which also saw an entertaining performance by celebrity band of Manasi Scott & Suchitra Pillai.

The evening also saw the presence of various socialites from different  walks of life from Rohit Bal, Rocky S to Tanisha Mukherjee &  Mandira  Bedi. All the guests present were gratified with exclusive limited edition of Vespa merchandise.

Speaking about the launch event Pradyumn Tandon (Founder & Director TBB) said, “Well Introducing two Legendary Italians - The latest Vespa 150cc & the legendary footballer  ADP  to Indian media was definitely a landmark achievement for team TBB, however, Managing & Planning Multiple launches & engagement with media at different level was surely a challenging task in hand. We are proud to be a part of yet another landmark achievement of Vespa, we are sure it will be an instant hit in Indian Market.


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