After revolutionizing the means and methods of communication, the latest developing technologies have also taken the world of experiential by storm. Marketers today want to use the latest of technologies to create memorable experiences for their prospective customers and the curators can easily be seen competing for who can help marketers in currently identifying the technological advancements and then directing their use to generate maximum amount of recall value.



This time at EE, we share with you two latest technologies that can help brand marketers and event agencies to wow their target group by providing them with a technologically superior experience.



1- iWalker



As traditional print advertising is moving towards a digital approach, the iWalker by Nomadix DOOH Media Systems provides a mobile form of digital out of home advertising, enabling brands to reach audiences in areas typically inaccessible to them. As well as this, the  iWalker provides numerous benefits over other forms of advertising including;



Cost efficiency- eliminates the time and costs associated with making changes to printed materials



Timelines – changes can be made instantly and remotely



Mobile interactivity – allows interaction with consumers mobile phone, encouraging them to “like” the brand there and then, increasing the reach and engagement of the campaign through second screen bridging technology. Consumers are able to quickly and wirelessly connect their mobile device to the iWalker and play games mirrored on the screen.



Roaming Brand Ambassadors – able to interact with the target audience as they view the content on the screens above their heads.



What gives it an edge over other OOH mediums-The added technological element that gives it more recall value. Also the iWalker software utilizes pioneering image analysis techniques using integrated camera based tracking hardware. Each  iWalker counts the number of passers-by who look at the screen, as well as providing numerous other useful metrics. In terms of privacy and security, no images are stored.



Metrics calculated- Viewer count, attention time, dwell time, demographics. 







Now isn’t this sort of like the best amalgamation of advertising and experiential?



For more information, see www.nomadixmedia.co.uk



2- PixAngels



Today, consumers are indeed gaga over creating and driving content that people believe in and want to talk about. Everyone wants to capture and share their best experiences at the push of a button with friends and family. For brands looking to build a deeper and more meaningful relationship, PixAngels provides a powerful and compelling way of wrapping these experiences as branded moments.



PixAngels provides a comprehensive photo capture and sharing service that focuses consumer traffic via mobile or pc to a branded gallery on the clients site. From here PixAngels unique and patented technology accelerates the sharing and wider consumer engagement of branded images across all major social networks, instantly. The features of  PixAngels are;



Live Photography At Events- Can be used for branded photo gifting & unique coding data capture & consent



Branded Online Gallery-Immediate access and prompt mailer along with the facility to download and share photos across all major social media networks using the event hashtag.



Live Social Amplification- Like/Follow gateways and Instant fully branded photo shares



Campaign Reporting & Results- Interactions; visits; shares; platforms; operating Systems



What gives it an edge over other cameras-Real time updates, changes and amplification of data. The same technology can be used to drive a faster and swifter experiential campaign on social media.







For more information, see www.pixangels.co.uk