Tata Motors tie-up with UK-based Microlise
Tata Motors, India’s largest commercial vehicles manufacturer and Microlise, one of Europe’s leading Telematics and Fleet Management solutions providers, announced their partnership to bring in the latest global fleet of telematics solutions to the Indian market. The event took place at British High Commission, New Delhi.
The theme of the event was “Two Leaders, One Vision”, which was completely managed and presented by T.I.C through backdrops and standees that carried message of the event with blue and red Tata Motors Fleetman Logo and technology driven graphics. Present on the occasion were, Mr. Ravi Pisharody, Executive Director Commercial Vehicles Business Unit, Tata Motors, Mr. Nadeem Raza, Managing Director, Microlise Ltd, officials from both the companies along with honorable British High Commissioner.
The press meet was followed by lunch at the Residence of the Deputy High Commissioner of Britain.
The agreement, signed for an initial period of 5 years, envisages both partners utilizing their core strengths to deliver Fleet Management services of unprecedented quality, reliability and range to the Indian Transport Industry through the Tata Fleetman platform. While Microlise will provide the technology and solutions, Tata Motors will integrate them in its commercial vehicles and utilize its vast experience and reach for service delivery. The services will be marketed through OE fitment as well as through the aftermarket route.
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