Tata Motors adopts a 3 pronged CSR approach to combat COVID-19
The provision and supply of essentials to the communities that are on ground-zero and to the lower social strata of the society that is most impacted by the lockdown.
Following the footsteps of parent company Tata Sons, Tata Motors, one of India’s leading automobile manufacturers has too adopted a strategy to contain the spread of COVID-19. The company’s plan of action is focused on E3 directives -
Essential Supplies provision:
Tata Motors has organized for food supplies to migrants and stranded communities, urban slums, transit camps and villagers, drivers, co-drivers, mechanics, contractual and temporary workers, security personnel, across geographies in the country. So far, the company has provided over 25,000 Food packets (cooked meals) and over 5000 Grocery kits (ration) and is continuing its efforts to ensure health of the underprivileged communities. In addition to this, the company has established two helpline numbers for temporary and contractual workmen for food related requests in Lucknow and is providing water to 19 Police chowkis and traffic police in Pune. Tata Motors partnered with Indian Oil Corporation Ltd. to distribute food packets and personal protective kits to truck drivers visiting companies “Saarthi Aaram Kendra (SAK)” located in Narsapura (near Bangalore) and Bawal (near Gurgaon) locations.
Equipping heroes on Ground-Zero:
Tata Motors is supporting and assisting Self-Help Groups to manufacture home-made certified masks and sanitizers to be distributed to hospitals, vendors, health-workers, police stations, army personnel, in communities around the company’s plants. Till date, the company has enabled the manufacturing of 17,000 home-made certified masks. The company has also facilitated N95 masks, sanitizers, Personal Protective Equipment kits that are being distributed to municipal hospitals. The company also conducted health check-ups & provided basic medication to over 500 stranded truck drivers and co-drivers in Belur, Dharwad.
Educating masses for containment and prevention:
Tata Motors is emphasizing on good health practices by putting up banners and other related information material to spread awareness in slums and amongst low-income group communities. The company is also leveraging its social media platforms to spread awareness about simple and easy precautionary measures one can adopt to stay unaffected and healthy.
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