Tata Motors Truck World expo in Gandhidham
Furthering initiatives for an enhanced purchase experience of its commercial vehicle offerings, Tata Motors is showcasing its latest commercial vehicle products, technologies and services at its Advanced Trucking Expo – 'Truck World’ in Gandhidham. A unique initiative for trucking customers and their families, the 3-day expo, being held from November 05 – 7, 2015, offers Tata Motors and its partners, communicative and promotional opportunities, ‘all under one roof’ – at KPT Grounds, Gandhidham, making it a first-of-its-kind purchase experience for commercial vehicle customers, in Gandhidham.
Truck World comprises of separate areas for product display, service related workshops for mechanics and drivers, along with hospitality and entertainment activities. A truck-art zone is created to host an artist creating colorful patterns, depictions, calligraphy of verses on different parts of a Tata truck.
Commenting on the occasion, Mr. Rajesh Kaul, Business Head, Intermediate, Medium & Heavy Trucks, Tata Motors said, “TRUCK WORLD reflects Tata Motors’ commitment to build a strong brand by proving customers with strong commercial vehicles, possessing high performance, innovative design and exemplary safety. With over 35 commercial vehicles from our IM&HCV range, 14 new trucking technologies, 8 service offerings, along with stage performances for customers and their families, the expo will bring Tata Motors’ brand experience even closer to our valued customers.These products provide the best operational cost in its class, guaranteeing an overall low ownership cost.”
At Gandhidham, Tata Motors is showcasing 32 Medium and Heavy Commercial Vehicles, including the Tata PRIMA Range of Trucks and Tippers. At the expo, Tata Motors is also showcasing its own service related brands like Tata Genuine Parts, Tata Delight and Tata FleetMan. Tata Motors’ key vendors partners, financers and value-added service providers are also present at the Expo.
Having attracted a crowd of over 15,000 truckers and their families at ‘expo’s held in Gurgaon, Vijayawada, Salem, Kolkata, Bhubaneswar and Indore so far, Tata Motors also plans to organise these expos in other trucking centres across the country.
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