Talentedge partners MICA to offer certificate course in Media & Entertainment Management

Talentedge, an Ed-Tech firm, offering ‘live and interactive’, anywhere learning in a digital format, reinforces its association with MICA, to offer a PG Certificate Programme in Media & Entertainment Management. The programme is specifically designed to offer insights into the nuances of the business of media and the modern and emerging trends in the Media and Entertainment Industry.


The PG Certificate Programme in Media & Entertainment Management course is aimed at contributing and partnering in the growth drive of the 'Media and Entertainment' industry. The programme will cater to media and entertainment industry professionals and enthusiasts such as Marketing & Advertising professionals, Media planning & PR executives, Entertainment & Events professionals.

The course is designed by adopting academia-industry collaborative pedagogy and will be delivered by eminent faculty of MICA along with leading industry professionals. The Director for this Programme will be Dr. Santosh K. Patra- Asst. Professor & Area Leader, Media and Entertainment Management, MICA, who has expertise in the areas such as digital sociology, media sociology, the political economy of media, sociology of religion etc. and has been published widely both in national and international journals. The four-month course will commence on April 27, 2017.

Speaking on the programme, Aditya Malik, CEO & MD, Talentedge said “The Media and Entertainment industry is going through an unprecedented transformation and contributes substantially to the economy. We are very excited to announce the PG Certificate Programme in Media & Entertainment Management with our reputed, long-standing partner MICA. The course is designed to support media marketing professionals who come with the promise of being growth drivers to lead this thriving industry to newer heights.”

Dr. Santosh K. Patra- Asst. Professor & Area Leader, Media and Entertainment Management, MICA, added, “The course is meant to give the students a holistic view of the entire media industry with the best practical experiences. In an effort to cater to the fast growing industry, MICA and Talentedge have collaborated to offer media and entertainment aspirants the opportunity to be well-equipped and deliver best in class pedagogy that is requisite to be part of the sector”.

The lectures will be delivered by an eminent faculty of MICA using Talentedge’s Direct-to-Device technology, through ’live & interactive’ online lectures that will be beamed via the Internet to student desktops/laptops. All participants will also be granted round-the-clock access to Talentedge’s Cloud Campus comprising learning aids, study materials, reference materials, assessments, case studies and assignments etc. as per the requirement of the programme. Students will also have the benefit of raising questions and doubts, either during the live class or offline through the Cloud Campus. The PG Certificate programme contains a mix of practical assignments, case studies, simulation and gamification to impart practical knowledge, pertinent to varied scenarios. Students who successfully clear the same along with the requisites will be awarded a PG Certificate from MICA.

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