Taiwan Excellence flags off 'gaming vehicle' to tour 50 locations and promote TE Gaming Cup

Fantasy turned into reality at Infiniti Mall in Malad, when the Taiwan Excellence’s special vehicle, the # TE Gaming Rig, started its journey to visit the different nooks and corners of the country to give people a first-hand experience of the exciting world of gaming. The #TEGamingRig will cruise its way across 50 locations in India, covering nearly the entire western, northern and eastern regions before returning back to Mumbai.


Taiwan has been known as the Mecca of gaming for decades now. Be it gaming technology, products, accessories or some of the most superlative gaming tournaments in the world, Taiwan has always been looked upon as a premier gaming destination. Naturally, the quirky property in the form of this gaming vehicle comes from this pioneering institution, where gaming is at a different level of fervor. 

The unusual Gaming Vehicle boasting an uber cool design was flagged off by Scott Yang, Deputy Executive Director, Strategic Marketing Department, Taiwan External Trade Development Council (TAITRA) from the mall amidst a large crowd consisting of passionate gamers and observers. Taiwan Excellence has been holding its annual gaming event – the extremely popular Taiwan Excellence Gaming Cup (TE Gaming Cup) – over the past three years, this year’s being held in the coming months. This innovative gaming vehicle will be touring different locations in the country to encourage not only professional gamers but also the general public to know more about the gaming culture and to create awareness about the TE Gaming Cup.

The vehicle will promote and showcase cutting-edge gaming products, from gaming gear, peripherals, software to other components, belonging to some of the most renowned Taiwanese brands. Taiwan, ubiquitous with the best of gaming technology for avid gamers, is home to some of the biggest brands ever in gaming. These brands are trusted manufacturers, whether for gaming laptops and rigs or other technology.

The vehicle that resembles an interactive mobile showroom will provide people hands-on experience of the world-class gaming products from Taiwan Excellence. It will give visitors a glimpse of the latest gaming technologies and a chance to experience gaming, as well as the various nuances that make it thrilling.

Leading brands like Acer, ADATA, Asus, BenQ, Cooler Master, D-Link, FSP, Gigabyte, In Win, MSI, Optoma, Thermaltake, and Transcend will be showcasing their great gaming products. These brands are already extremely popular in India as well as across the world. The gaming vehicle will only add to their popularity. MSI recently broke all records when it won five Best Choice Awards at Computex Taipei 2017 -- the world's 2nd largest B2B PC exhibition.

This year’s TE Gaming Cup, which will witness its fourth edition, is considered to be one of the biggest and the most prolific gaming annual events India has witnessed. A sterling platform for passionate and serious gamers, the TE Gaming Cup has earned a name for itself by attracting not just avid gamers but an eclectic mix of observers that descend upon the venue to watch the unmatched event. An ultimate destination that gets global exposure and a guaranteed entry to international tournaments, the TE Gaming Cup is known to offer hands-on experience of the most innovative and advanced gaming technologies.

Speaking of the amazing gaming vehicle, Scott said, “We introduced the opulent Taiwan Excellence Gaming Cup to encourage gamers and to fan their passion for gaming. This time too, with the # TE Gaming Rig, we wish to reach out to professional gamers and give them a glimpse of the most exceptional gaming technology and innovations. At the same time, even the general public can experience gaming technology from Taiwanese brands, which are pioneers of these technologies and products. The mobile showroom aims to encourage everyone to experience the world of gaming. People are going to have a fabulous time trying out the gaming accessories and products, even trying their hand at gaming.”

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